"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."

Ms. Zuker's unique theory of the "Secrets of Influence" is the result of studying the Influence Strategies of hundreds of managers and executives in companies in the U.S., Canada and internationally. Combining academic discipline with her years of practical business experience, she created the unique "Secrets of Influence Styles Inventory" and her elegant but simple step-by-step system for building on one's existing Influence skills and formulating a personal Influence Strategy (details of the statistical studies are in the appendix of the eBook). This highly practical guide, filled with realistic advice on succeeding in today's unpredictable business and social climates, enables the reader to learn the skills needed to persuade the boss to try a new idea or approach, to influence subordinates to work together more productively, or to induce a school or community group to adopt - or defeat - a proposal. Identifying and explaining the basic influence styles, the author tells how to determine one's natural style and, even more important, how to develop better "radar" to detect the influence styles of others. Understanding that we all must interact with many different types of people in both business and social settings, in addition to the new media we are all using, these techniques allow us to exert more influence in all our relationships. Given such realities, Zuker demonstrates which style is most effective for accomplishing varying goals: creating a common vision, establishing trust, fostering an atmosphere conductive to an open exchange of ideas or a rational discussion of hard data, encouraging creative and innovative solutions to problems, or motivating unimaginative or recalcitrant people. The Seven Secrets of Influence is filled with vital Information on such topics as how to use verbal and nonverbal clues to create instant rapport, gain credibility with others, motivate cautious people, overcome the problems caused by overlapping or unclear authority, and gain the support of key decision makers for important projects Powerful and practical, this eBook is essential reading for any manager or communicator in today's tough business climate.

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

As humans, most of us yearn for fulfilling relationships. They provide unlimited ways for us to learn, grow, thrive, and have fun! In this book, best-selling authors don Miguel Ruiz Jr. and HeatherAsh Amara share their seven secrets to healthy, happy relationships.

"At its core, this book is about the intimate relationship between leadership and opportunity. Being a responsive leader means playing to win. Responsive leadership can thrive anywhere, unlike systematic leadership. The latter imposes methods and laws; principles govern action. In contrast, responsive leadership is a living, changing set of traits and skills that adapts to new people and environments. This book spotlights how to build the skills to be a leader in any environment"--

Dianna Booher helps women build self-confidence and personal skills in order to make a Kingdom impact on the world. Using the story of Esther as a backdrop, Booher explores components of self-esteem and shares how a Christian's sense of self should be rooted in a relationship with God. Ultimately we can live passionately and influence others for God's kingdom.

Want to know a secret? Regardless of what classroom challenges, standards or initiatives you’re faced with from year to year, there are seven keys to great teaching that never change—and that are often overlooked! In this bestselling book, internationally-acclaimed authors Annette Breaux and Todd Whitaker reveal the seven simple secrets of effective teaching that can be applied in any classroom. Whether you’re a new or experienced teacher, you’ll gain valuable insights on improving instruction, classroom management, discipline, student motivation, and much, much more! This updated Second Edition contains timely topics such as incorporating technology to enhance your lessons and using social media appropriately. Special Features: Easy-to-use format: The book is divided into seven secrets shared by highly effective teachers. Each secret is then divided into seven parts filled with practical information on why the secret matters and how to implement it effectively. Reflection questions: At the end of each section, there are seven questions to help you determine whether you have mastered each secret. Bonus lists: This special new section contains lists on the qualities of effective teaching and why these qualities matter. These lists can be copied and used during book studies, PLC meetings, or staff meetings to provoke thoughtful discussions and enhance teaching and learning. Study guide: A study guide is available to help you extend your learning independently or with colleagues. www.routledge.com/books/details/9781138783621 Companion website: For more inspiring, informative books from Todd and Annette, check out our special site, www.routledge.com/cw/breaux, going live this summer. Throughout the book, you’ll find practical examples and heartfelt advice to encourage you as you implement the seven secrets. As you improve your teaching, you profoundly influence the lives of those who matter most—your students!