Three shifts are shaking our society: from dominating to collaborating, from sending to interacting, and from closed to open. Organizations are increasingly forced to collaborate with both internal and external parties, including their end-users. When such collaboration is aimed at creating something new - a product, service, experience or marketing tool - we refer to it as co-creation. We are convinced that thinking and working in co-creation will create sustainable value for organizations, end-users, and ultimately the world. For any challenge to be solved, the following is true: only involving all relevant parties will lead to completion of the entire puzzle. For those wanting to apply this truth to their everyday work, this book provides a practical framework. The book empowers readers with the required tools and knowledge to engage in 'complete co-creation', a form of co-creation in which end-users always play a central role. Following seven basic principles, the book answers 32 practical questions, including: 'What is complete co-creation and what is it not?' 'When is complete co-creation suitable?' 'Which parties to involve in complete co-creation?' And: 'How to promote support for complete co-creation?

How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. Future business models are no longer about functions – they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer’s buying process, and this is only set to increase. This is already changing the role and nature of business functions and Sales is no longer seen as the only source of growth. The Customer Economy is placing greater demands on businesses and offers greater rewards to the businesses that meet and exceed customer expectations. This invaluable book will enable readers to: Lead their organisations to more profitable and sustainable growth Transform their organisations to become truly customer-centric with the C-change growth engine Explore in-depth stories from leaders of companies such as Zoom, Signify, Starling Bank, Ritz Carlton, Microsoft and Finastra with frank advice and practical steps to achieve success Help their companies adapt to, and profit from, the new realities of the Customer Economy Gain important insights from business leaders on best practice in key customer-centric growth areas The Customer Catalyst shows businesses how to survive the transition to the Customer Economy, transform to align around today’s dynamic customer needs, and ultimately, drive sustainable business growth.

Challenges and pitfalls of co-creative methods applied to migration studies Co-creative methods are increasingly used to understand and facilitate integration processes of migrants in immigrant societies. This volume aims to contribute to the debates on the ways in which co-creative methods may advance migrant integration. More specifically, the contributions investigate how co-creative research strategies can provide insights into how integration processes into various domains of immigrant society (e.g. language learning, housing, employment) are shaped, and how they can contribute to policy making and new policy practices. Because co-creative methods are relatively new approaches to research and policy making, the authors evaluate and demonstrate the pitfalls and benefits of using them. Starting with a theoretical and methodological overview of co-creative methods, empirical chapters document and critically assess ongoing research experiences and studies to incorporate co-creative methods in academic research across Europe. Co-creation in Migration Studies analyses the use of co-creative methods in migrant research and policy making, reflects upon the conditions required to successfully implement these methods, and offers new insights and recommendations for future research and policy making practices.

Imagine a world where you can tackle the greatest, most challenging problems with a proven approach that leads to unmatched success. That is what the 3rd Paradigm offers. The 3rd Paradigm: A Radical Shift to Greater Success provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation—where all stakeholders play a meaningful part in greater success. Learn how to have the Right Focus, the Right Process, the Right Communication, and the Right Execution so you can implement Co-Creation and start innovating new solutions today. Learn from the example of Richard, an anonymized business executive and entrepreneur, who tried, failed, and kept trying to solve his business’s greatest scaling problem and only found success when he adopted the 3rd Paradigm. Discover rigorous research findings that pinpoint the top seven advantages of the 3rd Paradigm as well as the top seven drawbacks, so you know what they are—and how to proactively manage through any obstacles. Expand your leadership capacity by learning how to gain buy-in and consensus and move projects forward despite any challenges that may arise. Recognize the crucial importance of diversity and real, meaningful inclusion of all stakeholders, so everyone’s voice is not only heard but also valued and respected. Hear directly from the authors about their experiences with Co-Creation and the exciting future they see that rests with the emergence of 3rd Paradigm. The 3rd Paradigm is the radical shift you’ve been waiting for if you’re eager to achieve truly inclusive work cultures, increased profitability, and explosive revenue growth.

Chinese universities are striving to integrate new educational elements such as student-centered learning, group learning, active learning, and learning by doing into current traditional curriculum systems for creativity development among young generations. However, the concept of creativity by its very nature is a complex term of many perspectives. It is necessary to clarify what creativity is, how creativity can be fostered in learning environments, and what universities should do in order to foster creative young talents. Introducing Problem-Based Learning (PBL) for Creativity and Innovation in Chinese Universities: Emerging Research and Opportunities is a critical scholarly resource that provides a multidimensional understanding on both challenges and opportunities of fostering creativity and PBL in Chinese universities and particularly discusses this implementation in a Chinese cultural context. Though related to a Chinese cultural context, the book can inspire other universities in other cultures, particularly in Asian areas, to learn why PBL is a potential strategy for creativity development and to rethink how to facilitate the innovation capability of universities in the future. Featuring a wide range of topics such as course design, educational technology, and curriculum development, this book is ideal for education professionals, academicians, teaching professors, researchers, administrators, and students.

This open access book offers a selection of research papers and case studies presented at the 3rd international conference "Smart and Sustainable Planning for Cities and Regions", held in December 2019 in Bolzano, Italy, and explores the concept of smart and sustainable planning, including top contributions from academics, policy makers, consultants and other professionals. Innovation processes such as co-design and co-creation help establish collaborations that engage with stakeholders in a trustworthy and transparent environment while answering the need for new value propositions. The importance of an integrated, holistic approach is widely recognized to break down silos in local government, in particular, when aimed at achieving a better integration of climate-energy planning. Despite the ongoing urbanization and polarization processes, new synergies between urban and rural areas emerge, linking development opportunities to intrinsic cultural, natural and man-made landscape values. The increasing availability of big, real-time urban data and advanced ICT facilitates frequent assessment and continuous monitoring of performances, while allowing fine-tuning as needed. This is valid not only for individual projects but also on a wider scale. In addition, and circling back to the first point, (big) urban data and ICT can be of enormous help in facilitating engagement and co-creation by raising awareness and by providing insight into the local consequences of specific plans. However, this potential is not yet fully exploited in standard processes and procedures, which can therefore lack the agility and flexibility to keep up with the pulse of the city and dynamics of society. The book provides a multi-disciplinary outlook based on experience to orient the reader in the giant galaxy of smart and sustainable planning, support the transposition of research into practice, scale up visionary approaches and design groundbreaking planning policies and tools.--

Collaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed by Peter Comber specifically for the complex environment of the healthcare industry, and this how-to manual for managers of healthcare companies offers practical advice on how to employ creative processes in their sector.