The 1930s home presented an exciting new way of living for the generation that moved out to the suburbs. Young couples who had previously rented accommodation in urban centers found themselves able to afford new-build homes with hot running water, a bathroom indoors, and even aerials for the wireless already installed. Some four million houses were erected, and interest in interior home decoration boomed. This fully illustrated book introduces the homes that people fell in love with in the 1930s, and the fixtures and fittings that went in them. It is not only a practical and valuable companion for people who own or wish to renovate an inter-war house, but will also appeal to all those interested in period design.

A valuable resource for design professionals and historians, this book chronicles the evolution of modern interior design in the United States throughout the 1930s. With more than 200 images and detailed descriptions, design historian Marilyn F. Friedman presents more than eighty interiors by forty-five designers, including Donald Deskey, Paul T. Frankl, Percival Goodman, Frederick Kiesler, William Lescaze, William Muschenheim Tommi Parzinger, Gilbert Rohde, Eugene Schoen, Kem Weber, set designers Cedric Gibbons and Joseph Urban, and industrial designers Raymond Loewy, Walter Dorwin Teague, and Russel Wright. The book also highlights the work of women modernists who are practically unknown today, including Virginia Conner, Freda Diamond, Eleanor Le Maire, and Madame Majeska. Interiors cover the economic spectrum, from those created for wealthy patrons who embraced the modernist aesthetic, including Walter Annenberg, George Vanderbilt III, William Paley, and Abby Rockefeller Milton, to those designed with affordability in mind, including private commissions, as well as furniture and model rooms for manufacturers, design associations, and museum exhibitions. The book also profiles in detail entire model homes that highlighted new concepts in design and construction, such as Norman Bel Geddes¿ House of Tomorrow for Ladies¿ Home Journal, Macy¿s ¿Forward House,¿ Frederick Kiesler¿s ¿Space House¿ for the Modernage showroom, Eleanor Le Maire¿s ¿House of Planes¿ for Abraham & Straus, and the model houses at the 1933 and 1939 world¿s fairs held in Chicago and New York, respectively. The trajectory of American modern design during the 1930s was not linear. In rejecting the revivalism that had defined American design during the nineteenth century, the designers covered in this book forged something new-an American movement defined by simplicity, practicality, and comfort that embraced experimentation and variation in materials and style. An important survey of the early development of modern interiors in America, year by year.

For his critics and biographers, the 1930s have always been the most challenging period of Frank Lloyd Wright's career. This account uses the architect's long-inaccessable archives at Taliesin West to provide a balanced evaluation of Wright in the 1930s. It separates Wright's design activities from his self-promotion and places his philosophy of individualism within the context of the times.

"Thirtiestyle is a guide to all aspects of decoration and design in the 1930s home. A compendium of contemporary illustrations and photographs, the book shows the choices available to consumers during this period. Katie Arber has drawn on MoDA's extensive collection of retail and trade catalogues, domestic magazines and household manuals to produce a vibrant and beautifully illustrated guide to the 1930s interior."--BOOK JACKET.

Proudly promoting itself as "the largest home building organization in the world," Sears, Roebuck and Company advertised its 1932 products in a handsome catalog that also displayed a full-size replica of Mount Vernon, created from Sears materials for a Paris exposition in 1932. At the heart of the publication were 68 designs for Sears houses, among them such handsome residences as the Belmont, a six-room house with vestibule, breakfast alcove, three bedrooms, and one-and-a-half baths; and the Dover, an English cottage with a massive chimney and unusual roof lines. A useful reference for people interested in preserving homes of this period, this volume will also be welcomed by anyone who relishes a glimpse of America's architectural past.

By the time of the great Paris Exhibition of 1925, the idea that an interior and its furnishings should form a complete design--a "total look"--dominated the thinking of both designers and their sophisticated clients. In the later 1920s and 1930s, whole studios were established, notably in France and the United States, to serve the needs of a design- and style-conscious middle class intent on showing off its newly refined taste for things modern and exotic: the richly lacquered screen, the tubular steel chair, the vivid geometric carpet. Art Deco Interiors documents this flourishing of design ingenuity in Europe and America. Using contemporary photographs and illustrations of interiors, juxtaposed with modern photographs of individual pieces, it traces the stylistic evolution and dominant motifs of Deco. Patricia Bayer illustrates the triumph of the 1925 exhibition and the establishment of the pure high style of the leading Paris ensembliers, and assesses the tremendous growth of jazzy, Streamline Moderne offshoots in the United States. Major chapters are devoted to large-scale designs for ocean liners, cinemas, theaters, offices, and hotels, and to the revival in the 1970s and 1980s of Deco as a decorative style.