"A lively look at all things revolting." —New York Times Book Review Why do we watch horror movies? What is the best way to persuade someone to quit smoking? And what on earth is the appeal of competitive eating? In this lively, colorful book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits—from food preferences and sexual attraction to moral codes and political ideology—by examining them through the lens of a fascinating subject: disgust. Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That’s Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness.

Disgust originated to prevent humans from eating poisonous food, but this simple safety mechanism has since evolved into a uniquely human emotion that dictates how people treat others, shapes cultural norms, and even has implications for mental and physical health. This book illuminates the science behind disgust, tackling such colorful topics as cannibalism, humor, and pornography to address larger questions including why sources of disgust vary among people and societies and how disgust influences individual personalities, daily lives, and values. It turns out that disgust underlies more than we realize, from political ideologies to the lure of horror movies.

“In this factual feast, neuroscientist Rachel Herz probes humanity’s fiendishly complex relationship with food.” —Nature How is personality correlated with preference for sweet or bitter foods? What genres of music best enhance the taste of red wine? With clear and compelling explanations of the latest research, Rachel Herz explores these questions and more in this lively book. Why You Eat What You Eat untangles the sensory, psychological, and physiological factors behind our eating habits, pointing us to a happier and healthier way of engaging with our meals.

Ever wonder what it would be like to leave the U.S. and move to the tropics? This book deftly blends the personal story of the author (who, along with her husband and parents, moved from Maine to Costa Rica) with incredibly helpful practical advice. A wonderfully readable resource for anyone considering moving to Costa Rica. First in the Mainers in Costa Rica series.

The beginning of an exciting trilogy set on the dark streets of Victorian London! A troubled lord, a determined lady, an electromagnetic experiment gone wrong... When her father's murderer returns from the dead to threaten her family, Abigail Bradford attempts to warn him off, but soon learns chasing a ghost is no easy task. Stephen Nolton, Viscount Ashbury, stumbles upon Abigail in the dirty streets of London's East End. Able to read auras of good and evil after an electromagnetic experiment went terribly wrong, Stephen hovers on society's edge, keeping secret his unique skill and personal mission. Despite his fascination with the lady and her unique golden aura, he intends to keep his distance. Desperate to protect her family, Abigail turns to the one man she believes can aid her. In Stephen's arms, she finds so much more than she hoped. Stephen tries to resist his desire for the independent beauty, afraid she'll unravel his secrets. But when he discovers the murderer is linked to his own past, he must decide how much he's willing to risk for love. Buy now and travel to Victorian London for an adventure you won't soon forget! Be sure to look for the other historical romances in this trilogy: Passionate Secrets, Book 2 Shattered Secrets, Book 3

Drawing on both historical analysis and theories from the modern affective sciences, Shakespeare and Disgust argues that the experience of revulsion is one of Shakespeare's central dramatic concerns. Known as the 'gatekeeper emotion', disgust is the affective process through which humans protect the boundaries of their physical bodies from material contaminants and their social bodies from moral contaminants. Accordingly, the emotion provided Shakespeare with a master category of compositional tools – poetic images, thematic considerations and narrative possibilities – to interrogate the violation and preservation of such boundaries, whether in the form of compromised bodies, compromised moral actors or compromised social orders. Designed to offer both focused readings and birds-eye coverage, this volume alternates between chapters devoted to the sustained analysis of revulsion in specific plays (Titus Andronicus, Timon of Athens, Coriolanus, Othello and Hamlet) and chapters presenting a general overview of Shakespeare's engagement with certain kinds of prototypical disgust elicitors, including food, disease, bodily violation, race and sex disgust. Disgust, the book argues, is one of the central engines of human behaviour – and, somewhat surprisingly, it must be seen as a centrepiece of Shakespeare's affective universe.

“A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.