"To the general reader of your advertisements, there may be no measurable difference between metal and film results. To the knowledgeable buyer of typography, however, there can be a world of difference... in several ways: Film typography--on the tgc/linofilm--offers new horizons in flexiblity, new ranges in typeface availability, new aspects in copyfitting, new standards of quality, new concepts in proofing, in mechanicals, and a totally new price structure. These beneficial innovations are designed to play into the hands of designer and production man alike; and in that subtle way that good typography suggests, they 'speak' better to the reader--your market."-- Volume 2 page 1