This introduction gives an overview of how digital printing fits into the framework of traditional techniques and how, at this particular juncture of time, it has revolutionized the way fashion designers work. The A-Z format features the work of over 30 pioneers at the forefront of digital printing, from Alexander McQueen and his photo-prints to Thakoon Panichgul and his new-Asian florals.

In an era of increasingly available digital resources, many textile designers and makers find themselves at an interesting juncture between traditional craft processes and newer digital technologies. Highly specialized craft/design practitioners may now elect to make use of digital processes in their work, but often choose not to abandon craft skills fundamental to their practice, and aim to balance the complex connection between craft and digital processes. The essays collected here consider this transition from the viewpoint of aesthetic opportunity arising in the textile designer's hands-on experimentation with material and digital technologies available in the present. Craft provides the foundations for thinking within the design and production of textiles, and as such may provide some clues in the transition to creative and thoughtful use of current and future digital technologies. Within the framework of current challenges relating to sustainable development, globalization, and economic constraints it is important to interrogate and question how we might go about using established and emerging technologies in textiles in a positive manner.

The sudden flurry of color and rapid spread of busy prints is the result of the new ease of computer printing in fabric design. Pioneered by Brazilian/British design duo Basso & Brooke, the hyper-real digital technique has spread not just among the small experimental studios, but also to household name design houses like Chanel and Armani, and has been featured on popular television shows such as Project Runway. Following a discussion of how the current techniques have revolutionized hundreds of years of screen-printing, The Print Revolution is organized by an A-Z of keynote designers operating at this cutting edge of fashion. Highlights include selections from Lee Alexander McQueens last full show, a look at Mary Katrantzous innovative and exciting designs, the elegant work of celebrity favorite Prabal Gurung, and Erdem Moralioglus feminine and romantic designs. Accompanied by fashion photography, catwalk imagery, and close-up details of prints and patterns, and crucially supplemented by the designers own notebooks, impressions, quotations and influences, the book is an invaluable reference as well as a visual delight of the inspirations and creations that have given rise to the current explosion of interest in textile design. Tamasin Doe began her career as deputy fashion editor at the Evening Standard. She later became the fashion director of InStyle magazine and coauthored Patrick Cox: Wit, Irony, and Footwear.

The development of digital textile printing at the end of the twentieth century has had a profound effect on the design, creation, use and understanding of textiles. This new technology - combined with advances in fabric and dye chemistry - has made it possible to produce complex images on fabric comprising millions of colours, quickly, inexpensively and in flexible quantities; a revolution that has led to a rapid increase in demand, which is predicted to rise still further. This book is the first to describe the historical and cultural context from which digital textile printing emerged, and to engage critically with the many issues that it raises: the changing role of the designer in the creation of printed textiles; the ways in which the design process is being transformed by new technology; the relationships between producers, clients and the textile industry; and the impact of digital printing on the wider creative industries. At the core of this study are two key questions: what constitutes authenticity in an age when printed textiles are created through the combined agency of the artist/designer and the computer? And how can this new technology be put to work in a sustainable way during a period of spiralling demand?

Digital Textile Design covers everything students and practitioners of textile design will need to learn about designing and printing digitally. Textile designers are beginning to realize the creative potential of digital textile design and are fast catching up with graphic designers who have taken to working digitally. New digital textile-printing technology is enabling designers to work with an almost unlimited palette of colors to produce work of staggering detail in relatively short timescales. Written specifically for textile designers, Digital Textile Design provides the know-how for students andprofessionals who wish to use Adobe Photoshop and Illustrator as design tools. A series of inspirational tutorials, presented in step-by-step format, guide the reader through the process of creating designs that will be suited to both the traditional textile production process, and to the new industry of digital printing onto fabric. Against the backdrop of the development of digital print, the book discusses how designers can access this new technique, looks at the work of those currently exploring its possibilities, and also features the craft of embellishment that is being used to offset the apparent flatness of print.

Technological advancements have influenced many fields of study, and the visual arts are no exception. With the development of new creative software and computer programs, artists and designers are free to create in a digital context, equipped with precision and efficiency. Analyzing Art, Culture, and Design in the Digital Age brings together a collection of chapters on the digital tools and processes impacting the fields of art and design, as well as related cultural experiences in the digital sphere. Including the latest scholarly research on the application of technology to the study, implementation, and culture of creative practice, this publication is an essential reference source for researchers, academicians, and professionals interested in the influence of technology on art, design, and culture. This publication features timely, research-based chapters discussing the connections between art and technology including, but not limited to, virtual art and design, the metaverse, 3D creative design environments, cultural communication, and creative social processes.

At present the textile industry produces the majority of its 34 billion square yards of printed textile fabric by screen printing. However as we move into the digital age developments in digital printing of paper are being adapted more and more for the textile market. Inkjet textile printing is growing while growth in analog textile printing remains stagnant. As digital print technologies improve offering faster production and larger cost-effective print runs, digital printing will grow to become the technology that provides the majority of the world's printed textiles.This comprehensive introduction to the subject is broken into five sections. After two introductory chapters, it goes on to look in a number of detailed chapters at printer and print head technologies. The next section examines the printer software required for successful colour design and management. The digital printing colouration process is explored next, with chapters on substrate preparation, pigmented ink, aqueous inkjet ink, pre-treatment and printing on cationized cotton with reactive inks. The book is concluded with three chapters on the design and business aspect of digital printing.Digital printing of textiles contains fundamental technical explanations along with recent research, and is an invaluable guide for product developers, retailers, designers and academic researchers. - Provides coverage of all the current developments in digital textile printing - Covers important areas such as printer and print head technologies, printer software, digital printing colouration and design and business for digital printing