Business ethics is understood in a comprehensive and differentiated sense, as in recent years it has evolved under the influence of globalization. The present book examines inclusive growth, which includes more than just poverty alleviation and seeks to address the problem of equity through the enhancement of opportunities for all parties. This conforms to the fundamental task of business ethics, which is to enhance the ethical quality of decision-making and actions taken at all levels of business, i.e., at the personal (micro-), organizational (meso-), and systemic (macro-) levels and thus extending the narrow notion of business ethics as a niche for managers with good intentions. In the real world of competition and coordination, various situations produce various tradeoffs that the three pillars of the economy, i.e., Business, Government and Society have to pursue for their survival and sustenance. In this book, we look into many such case studies in which the strength of one component leads to a benefit for one of the other components and a detriment for the other, thus causing an imbalance between the three pillars. This book will be equally valuable to students, philosophers, decision-makers in business and policy-makers at large.

Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.

Modern Hinduism in Text and Context brings together textual and contextual approaches to provide a holistic understanding of modern Hinduism. It examines new sources - including regional Saiva texts, Odissi dance and biographies of Nationalists - and discusses topics such as yoga, dance, visual art and festivals in tandem with questions of spirituality and ritual. The book addresses themes and issues yet to receive in-depth attention in the study of Hinduism. It shows that Hinduism endures not only in texts, but also in the context of festivals and devotion, and that contemporary practice, devotional literature, creative traditions and ethics inform the intricacies of a religion in context. Lavanya Vemsani draws on social scientific methodologies as well as history, ethnography and textual analysis, demonstrating that they are all part of the toolkit for understanding the larger framework of religion in the context of emerging nationhood, transnational and transcultural interactions.