This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before. The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale. He knows the selling points and techniques that will achieve results. He knows the ones that will fail. The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product. He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer. You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences. The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.

More Than 2,000 Successful Selling Pitches to Command Instant Attention and Buying Action From the man who sold the sizzle instead of the steak—whose best-selling books have made history both in selling and in publishing—here are the many new practical applications of his magic formula that make people buy. No matter what product or service you sell—regardless of whether you sell over the counter, through salespeople on the road, direct, or through dealers—you will find Elmer Wheeler’s “Sizzle Selling” methods readily adaptable for your specific needs. This completely updated book is packed from cover to cover with scores of brilliant ideas that will show you how to discover the hidden “sizzle” in whatever you have to sell. Here you will find the actual “sizzles” that have produced phenomenal sales for scores of large and small organizations.

Provides students with a guide to human memory, its properties, theories about how it works, and how studying it can help us understand who we are and why we do the things that we do. For undergraduate and graduate courses in Human Memory. This book provides a very broad range of topics covering more territory than most books. In addition to some coverage of basic issues of human memory and cognition that are of interest to researchers in the field, the chapters also cover issues that will be relevant to students with a range of interests including those students interested in clinical, social, and developmental psychology, as well as those planning on going on to medical and law schools. The writing is aimed at talking directly to students (as opposed to talking down to them) in a clear and effective manner. Not too dense, but also not too conversational as well. This 2nd edition includes a series of exercises that allow the student to try out the concepts and principles conveyed in the chapters, or to use as the basis for exploring their own ideas.

The second edition of the popular Essential English Skills for the Australian Curriculum series has been updated for todays students. Providing support for differentiated learning and featuring flexible ICT tasks that encourage language and literacy development, the series is ideal for both classroom use and homework. The multilevel approach to key language and literacy skills caters to the different learning abilities in the classroom and assists teachers in matching tasks to the skill of their students. Three levels of carefully graded questions (Test yourself, Extend yourself and Challenge yourself) give every student an achievable starting point and the opportunity to enhance their skills.New text extracts and examples of classic and popular texts provide the very best support for todays students, while covering the requirements of the Australian Curriculum and the cross curricula priorities.Fully integrated tech challenges and online tasks encourage students to explore the impact of technology on their own language and literacy development. Each workbook includes a dedicated introduction to ICT in the classroom - Using Digital Technology for English skills - suggesting applications that can be used with the workbook.Solutions are available for teachers in downloadable PDF format. To access, teachers must activate the unique 16-character code provided by your Cambridge Education Resource Consultant in your Cambridge GO teacher account. Contact us for more details.

Practical, effective, evidence-based reading interventions that change students' lives Essentials of Understanding and Assessing Reading Difficulties is a practical, accessible, in-depth guide to reading assessment and intervention. It provides a detailed discussion of the nature and causes of reading difficulties, which will help develop the knowledge and confidence needed to accurately assess why a student is struggling. Readers will learn a framework for organizing testing results from current assessment batteries such as the WJ-IV, KTEA-3, and CTOPP-2. Case studies illustrate each of the concepts covered. A thorough discussion is provided on the assessment of phonics skills, phonological awareness, word recognition, reading fluency, and reading comprehension. Formatted for easy reading as well as quick reference, the text includes bullet points, icons, callout boxes, and other design elements to call attention to important information. Although a substantial amount of research has shown that most reading difficulties can be prevented or corrected, standard reading remediation efforts have proven largely ineffective. School psychologists are routinely called upon to evaluate students with reading difficulties and to make recommendations to address such difficulties. This book provides an overview of the best assessment and intervention techniques, backed by the most current research findings. Bridge the gap between research and practice Accurately assess the reason(s) why a student struggles in reading Improve reading skills using the most highly effective evidence-based techniques Reading may well be the most important thing students are taught during their school careers. It is a skill they will use every day of their lives; one that will dictate, in part, later life success. Struggling students need help now, and Essentials of Understanding and Assessing Reading Difficulties shows how to get these students on track.

This encyclopedia provides an inter-disciplinary approach, discussing the sociocultural viewpoints, policy implications, educational applications and ethical issues involved in a wide range of disorders and interventions.

Chermak and Musiek's two-volume, award-winning handbooks are back in newly revised editions. Extensively revised and expanded, Volume I provides comprehensive coverage of the auditory neuroscience and clinical science needed to accurately diagnose the range of developmental and acquired central auditory processing disorders in children, adults, and older adults. Building on the excellence achieved with the best-selling 1st editions which earned the 2007 Speech, Language, and Hearing Book of the Year Award, the second editions include contributions from world-renowned authors detailing major advances in auditory neuroscience and cognitive science; diagnosis; best practice intervention strategies in clinical and school settings; as well as emerging and future directions in diagnosis and intervention. Exciting new chapters for Volume II include: Development of the Central Auditory Nervous System, by Jos J. EggermontCausation: Neuroanatomic Abnormalities, Neurological Disorders, and Neuromaturational Delays, by Gail D. Chermak and Frank E. MusiekCentral Auditory Processing As Seen From Dichotic Listening Studies, by Kenneth Hugdahl and Turid HellandAuditory Processing (Disorder): An Intersection of Cognitive, Sensory, and Reward Circuits, by Karen Banai and Nina KrausClinical and Research Issues in CAPD, by Jeffrey Weihing, Teri James Bellis, Gail D. Chermak, and Frank E. MusiekPrimer on Clinical Decision Analysis, by Jeffrey Weihing and Sam AtchersonCase Studies, by Annette E. HurleyThe CANS and CAPD: What We Know and What We Need to Learn, by Dennis P. Phillips