In History and Modern Media, John Mraz largely focuses on Mexican photography and his innovative methodology that examines historical photographs by employing the concepts of genre and function. He developed this method in extensive work on photojournalism; it is tested here through examining two genres: Indianist imagery as an expression of imperial, neo-colonizing, and decolonizing photography, and progressive photography as embodied in worker and laborist imagery, as well as feminist and decolonizing visuality. The book interweaves an autobiographical narrative with concrete research. Mraz describes the resistance he encountered in US academia to this new way of showing and describing the past in films and photographs, as well as some illuminating experiences as a visiting professor at several US universities. More importantly, he reflects on what it has meant to move to Mexico and become a Mexican. Mexico is home to a thriving school of photohistorians perhaps unequaled in the world. Some were trained in art history, and a few continue to pursue that discipline. However, the great majority work from the discipline known as "photohistory" which focuses on vernacular photographs made outside of artistic intentions. A central premise of the book is that knowing the cultures of the past and of the other is crucial in societies dominated by short-term and parochial thinking, and that today's hyper-audiovisuality requires historians to use modern media to offer their knowledge as alternatives to the "perpetual present" in which we live.

This book examines the Mexican nationalist rhetoric that promoted race mixing as a cultural ideal, placing it within its broader contemporary polemic between vitalist and scientific thought. Part of its analysis compares the attitudes of anthropologist Manuel Gamio and educator José Vasconcelos with those of the European primitivist D. H. Lawrence, and concludes that although Gamio and Vasconcelos made lasting contributions to the construction of popular notions of mexicanidad, their paradigms were fatally flawed because they followed European prescriptions for the development of national identity. This ultimately reinforced the belief that indigenous cultural expression must be assimilated into the dominant mestizo culture in order for Mexico to progress. Consequently, these thinkers were unsuccessful in resolving the cultural dilemma Mexico suffered in the years immediately following the Revolution.

The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Offering a rich ethnographic account, this book traces the historical processes by which Andalusians experienced the shift from being poor emigrants to northern Europe to becoming privileged citizens of the southern borderland of the European Union, a region where thousands of African immigrants have come in search of a better life. It draws on extended ethnographic fieldwork in Granada and Senegal, exploring the shifting, complementary and yet antagonistic relations between Spaniards and African immigrants in the Andalusian agrarian work place. The author's findings challenge the assumption of fixed national, cultural, and socioeconomic boundaries vis-à-vis outside migration in core countries, showing how legal and cultural identities of Andalusians are constructed together with that of immigrants.