Presents the reader with a comprehensive and comprehensible description of modern colour television receivers. Theory is combined with practical circuits and designs, based on modern commercial practice. Substantial sections of the book deal with the application of integrated circuits to television, both in relation to the basic circuitry and also to 'peripheral' systems such as remote control and touch-tuning. The emphasis is on PAL-D systems, and throughout the book reference is made to the practical aspects of TV servicing and to the accompanying safety considerations.

The Television Technology Is Advancing And Thus It Becomes Necessary To Revise Present Edition To Include All That Is New In The Area Of Television Transmission And Reception. Thus, While All The Features Of 1St And 2Nd Editions Have Been Retained, The Below Listed New Topics Have Been Added As Separate Chapters In This 3Rd Edition. * Digital Satellite Transmission And Reception * Advanced Television Systems Edtv, Hdtv, Dth-Tv, Dtt * Liquid Crystal Technology And Lcd Display Panels * Plasma Based Display Screens * New Era Mems Based Projection Television Systems

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.