In this book an international team of contributors examines critically the relationship between television and women's culture. Although they recognize that television frequently distorts and oppresses women's experience, the authors avoid a simplistic manipulative view of the media. Instead they show how and why such different genres as game shows, police fiction and soap opera offer women opportunities for negotiation of their own meanings and their own aesthetic appreciation. Not for sale in Australia or New Zealand.

In less than a century, the flickering blue-gray light of the television screen has become a cultural icon. What do the images transmitted by that screen tell us about power, authority, gender stereotypes, and ideology in the United States? Television, History, and American Culture addresses this question by illuminating how television both reflects and influences American culture and identity. The essays collected here focus on women in front of, behind, and on the TV screen, as producers, viewers, and characters. Using feminist and historical criticism, the contributors investigate how television has shaped our understanding of gender, power, race, ethnicity, and sexuality from the 1950s to the present. The topics range from the role that women broadcasters played in radio and early television to the attempts of Desilu Productions to present acceptable images of Hispanic identity, from the impact of TV talk shows on public discourse and the politics of offering viewers positive images of fat women to the negotiation of civil rights, feminism, and abortion rights on news programs and shows such as I Spy and Peyton Place. Innovative and accessible, this book will appeal to those interested in women's studies, American studies, and popular culture and the critical study of television. Contributors. Julie D'Acci, Mary Desjardins, Jane Feuer, Mary Beth Haralovich, Michele Hilmes, Moya Luckett, Lauren Rabinovitz, Jane M. Shattuc, Mark Williams

Women's inclinations to identify with television characters varies with their assessment of the realism of these characters and their social world.

Contemporary cultural theory, feminist criticism, and ethnography converge in this provocative study of the construction of meaning in mass culture. Television Culture and Women's Lives explores the complex relationship between the gender conflicts played out in the scripts of the popular television show thirtysomething and the real-life conflicts experienced by "baby-boomer" women viewers. Women viewers often reinterpreted the program's conservative view on gender roles, seeing it instead as a protest against real dilemmas women face as they try to integrate career and family priorities. Heide's study confirms women viewers' close identifications with thirtysomething characters and positions audience responses against the backdrop of changes in the lives of women in the 1980s and 1990s. Television Culture and Women's Lives accessibly treats fascinating issues related to cultural criticism, the relationship between mass media, and audiences, and the struggles faced by women in late twentieth-century America.

In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.

As portrayals of heroic women gain ground in film, television, and other media, their depictions are breaking free of females as versions of male heroes or simple stereotypes of acutely weak or overly strong women. Although heroines continue to represent the traditional roles of mothers, goddesses, warriors, whores, witches, and priestesses, these women are no longer just damsels in distress or violent warriors. In Heroines of Film and Television: Portrayals in Popular Culture,award-winning authors from a variety of disciplines examine the changing roles of heroic women across time. In this volume, editors Norma Jones, Maja Bajac-Carter, and Bob Batchelor have assembled a collection of essays that broaden our understanding of how heroines are portrayed across media, offering readers new ways to understand, perceive, and think about women. Contributors bring fresh readings to popular films and television shows such as The Girl with the Dragon Tattoo, Kill Bill, Buffy the Vampire Slayer, Weeds, Mad Men, and Star Trek. The representations and interpretations of these heroines are important reflections of popular culture that simultaneously empower and constrain real life women. These essays help readers gain a more complete understanding of female heroes, especially as related to race, gender, power, and culture. A companion volume to Heroines of Comic Books and Literature, this collection will appeal to academics and broader audiences that are interested in women in popular culture.

The issues explored are: what mediated popular culture says about women and their roles in contemporary society; whether and how the mediated representation of women addresses real women's goals and potential; how the popular media negotiate the tension between cultural constraint and social changes within their portrayal of women; and whether women are still the victims of symbolic annihilation by the media."--BOOK JACKET.