Examines the development of television in India since the early 1990s and its implications for Indian society more widely, discussing the rapid expansion in independent satellite channels, and in viewing figures, and the corresponding growth in new ways of imagining identities, conducting politics and engaging with the state.

This book explores India’s rich popular culture and provides illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. It is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.

The over-the-top musicals of Bollywood may be the most familiar aspect of Indian popular culture, but there are many more, all explored in this fascinating volume. Pop Culture India! Media, Arts, and Lifestyle follows the rise of modern India's pop culture world, especially since the 1980s, when relaxed censorship and economic liberalization led to an explosion in movies, music, mass media, consumerism, spiritual practices, and more. It is a captivating introduction to a diverse nation whose appetite for entertainment has led to some surprising twists and turns in recent history. How did a popular Indian television series spark a change in government and the rise of Hindu nationalism? Are some Bollywood film companies laundering money for organized crime, or even al Qaeda? What accounts for the overwhelming popularity of that quaint vestige of colonialism, cricket? The answers, and many more intriguing insights, await the reader in Pop Culture India!

An ethnography of urban women television viewers in India, and their reception of particular shows, especially in relation to issues of gender and nation.

This book considers Indian television as a cultural form with the specific role of producing Indian popular culture. Using methods developed within the cultural studies tradition, the book conducts a textual analysis of a television serial, the Mahabharat. The analysis qualitatively examines the serial, concentrating on its signifying practices and narrative strategies specific to television. Conclusions drawn about the state of television in India and its effectiveness in producing a national image are then related to the political, social and cultural movements in India.

Shanti Kumar's Gandhi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and cable television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991, the book considers a wide range of materials including contemporary television programming, historical archives, legal documents, policy statements, academic writings and journalistic accounts. Kumar argues that India's hybrid national identity is manifested in the discourses found in this variety of empirical sources. He deconstructs representations of Mahatma Gandhi as the Father of the Nation on the state-sponsored network Doordarshan and those found on Rupert Murdoch's STAR TV network. The book closely analyzes print advertisements to trace the changing status of the television set as a cultural commodity in postcolonial India and examines publicity brochures, promotional materials and programming schedules of Indian-language networks to outline the role of vernacular media in the discourse of electronic capitalism. The empirical evidence is illuminated by theoretical analyses that combine diverse approaches such as cultural studies, poststructuralism and postcolonial criticism.