Drama! Excess! Men in bee suits! Often erroneously compared to soap operas of the United States, outside of the necessary and sometimes fantastical dramatic story arc, however, the telenovela differs greatly from U.S. soap operas and have regional and cultural distinctions throughout Latin America. In Telenovelas, Ilan Stavans has gathered over two-dozen essays covering the telenovela for readers to better understand the phenomenon and its myriad layers. Branching off from radionovelas, the telenovela was exported from pre-Castro Cuba during the 1950s. The essays found in Telenovelas covers a broad view of the genre, television's impact in Latino culture, as well as more in-depth discussions of specific telenovelas throughout the Spanish-speaking television audience in the North America. Also explored is how telenovelas depict stereotypes, respond to gender and class roles, and examines the differences in topic and thematic choices as well as production values unique to each country.

This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience’s power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas.

This concise book provides an accessible overview of the history of the telenovela in Latin America within a pan-Latino context, including the way the genre crosses borders between Latin America and the United States. Telenovelas, a distinct variety of soap operas originating in Latin America, take up key issues of race, class, sexual identity and violence, interweaving stories with melodramatic romance and quests for identity. June Carolyn Erlick examines the social implications of telenovela themes in the context of the evolution of television as an integral part of the modernization of Latin American countries.

This work explores the way in which telenovelas (TV serial dramas) give voice to contemporary and historical Argentinian social and political issues. Telenovelas have multiple layers of socio-cultural message -- local as well as global -- and are invariably laden with appealing drama and emotion, and sometimes comedy. The discussion focuses on how telenovelas reflect society's perception of, and adjustment toward, issues of globalisation. They are a means of portraying how individuals and families rationalize and incorporate rapid social and economic changes. The book explores how telenovelas might offer a subversive interpretation of reality; or provide a channel of dialogue with the government's political aims. The author challenges the assumption that they are merely a reflection of historical, political and social circumstance. One of the many telenovela examples addressed in this book is whether the serial Padre Coraje constructs a parallel between the current Kirchner government and that of Juan Peron, fifty years earlier. The serial explores the two leaders' relationship with the Church and implicitly presents President Kirchner as Peron's successor. Explaining telenovelas as cultural texts (they are not soap operas) provides the primary basis for this study, backed by Argentinian newspaper articles and secondary sources on Latin American history, culture and economy, as well as TV and cinema studies. The result is a more profound and nuanced interpretation than hitherto of Argentinian telenovelas. Analysis enables identification of the links between the serials' storylines and contemporary political and social events. These popular culture texts bring new meaning to the Argentinian historical narrative, and for TV viewers puts the processes and effects of economic and social globalisation on a local multi-cultural level perspective.

About the impact of a Brazilian telenovela dealing with race and racism.

In Afro-Brazilians in Telenovelas: Social, Political, and Economic Realities, Samantha Nogueira Joyce examines representations of Blackness on Brazilian TV, interrogating the role of mass media in developing racial equality and social change. Nogueira Joyce challenges assumptions that place the inclusion of Afro-Brazilians in mass media as a step towards racial progress while contextualizing media representation with the social, political, and economic realities of the Brazilian society at large, thus linking media representations to progressive gains and conservative backlashes in the Brazilian public sphere. This book joins conversations with other works on multiculturalism, Blackness, and whiteness within media studies, critical race and ethnic studies, and Latin American studies. This multilayered approach combines textual analysis with studies of political and economic systems and digital media activism to carefully unravel Brazilian racial dynamics.

This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increased substantially. While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries, global, regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience.