According to call centre magazines and marketing industry websites outbound telemarketing is a dying business discipline. Because of the Telephone Preference Service and the Privacy and Electronic Communications Regulations call centres and direct marketing organizations are under more pressure to be compliant making outbound cold calling more tricky for some industries, but not impossible and it is by no means as bad as would be believed. This book looks at this and more in its aim to re-educate the market place that the art Telemarketing is not dead.This is a guide for people looking for advice on telemarketing as well as practical solutions.

Telemarketing is a skill. It can be part art and part science. If done right it can bring around real change for a business, a social enterprise, charity or fund raiser. By following a process, understanding the rules of compliance, dedication and hard work together with understanding the unique principles of telemarketing psychology, active listening, language patterns and communication models telephone marketing can have real success for your campaign.This book was originally written in 2008 as The Art of Telemarketing is not Dead and has be redrafted and brought up to date and now finally released in Sam's name.

Praise for The DialAmerica' Teleservices Handbook "Rich and Bob have done an outstanding job of presenting the DialAmerica approach to successful telemarketing. We are very proud to have the DialAmerica name associated with this book and plan to recommend it to all of our employees, clients, and friends in the business." -- Arthur Conway, President DialAmerica Marketing, Inc. "At last, a complete guidebook to getting the most out of the powerful telephone medium. Doscher and Simms present detailed practical guidance on planning and execution, as well as a very valuable chapter on how telemarketing will change over the next decade. I recommend this book to marketers everywhere." -- Ruth P. Stevens, Adjunct Professor, Direct Marketing, NYU Chair, Business-to-Business Council, Direct Marketing Association ""The DialAmerica Teleservices Handbook" is your checklist to make sure everything is working at peak efficiency and to improve what you've got. . . . This is a book I will keep in my personal library and will refer to again and again. Thank you, Richard Simms and Bob Doscher, for creating it!" -- From the Foreword by Denny Hatch, former editor of "Target Marketing" and author of "2,239 Tested Secrets for Direct Marketing Success" Ready to increase sales, get closer to your customers, upsell and cross-sell with greater ease than ever before? "The DialAmerica Teleservices Handbook" walks you through the design and execution of a successful telemarketing campaign, from writing the script to fulfilling the order. You'll find the answers to questions such as: How do I make the campaign a positive experience for my customers? What if my house lists don't have phone numbers? Should I hire anagency and/or a consultant? What kind of technology do I need for telemarketing? How do I handle credit and collection? Can I incorporate market surveys into my efforts? How do I generate qualified leads? Learn the secrets of one of the nation's largest telephone marketing organizationsand make your telemarketing campaign a ringing success!