We are 'going virtual' in more and more areas of our lives - from shopping to education, filing systems to love affairs. How can we assess the relationship between technology and culture when culture is so imbued with technology? This clear, concise and readable text aims to offer the student a one-stop guide through this complex and slippery terrain. Introducing a wealth of theoretical perspectives in a lucid and engaging style and covering a range of topical, challenging and intriguing examples - from cyborgs to digital art - it will be an essential text for everyone wanting to make sense of crucial forces of change on contemporary culture.

To most people, technology has been reduced to computers, consumer goods, and military weapons; we speak of "technological progress" in terms of RAM and CD-ROMs and the flatness of our television screens. In Human-Built World, thankfully, Thomas Hughes restores to technology the conceptual richness and depth it deserves by chronicling the ideas about technology expressed by influential Western thinkers who not only understood its multifaceted character but who also explored its creative potential. Hughes draws on an enormous range of literature, art, and architecture to explore what technology has brought to society and culture, and to explain how we might begin to develop an "ecotechnology" that works with, not against, ecological systems. From the "Creator" model of development of the sixteenth century to the "big science" of the 1940s and 1950s to the architecture of Frank Gehry, Hughes nimbly charts the myriad ways that technology has been woven into the social and cultural fabric of different eras and the promises and problems it has offered. Thomas Jefferson, for instance, optimistically hoped that technology could be combined with nature to create an Edenic environment; Lewis Mumford, two centuries later, warned of the increasing mechanization of American life. Such divergent views, Hughes shows, have existed side by side, demonstrating the fundamental idea that "in its variety, technology is full of contradictions, laden with human folly, saved by occasional benign deeds, and rich with unintended consequences." In Human-Built World, he offers the highly engaging history of these contradictions, follies, and consequences, a history that resurrects technology, rightfully, as more than gadgetry; it is in fact no less than an embodiment of human values.

The Culture of Technology examines our often conflicting attitudes toward nuclear weapons, biological technologies, pollution, Third World development, automation, social medicine, and industrial decline. It disputes the common idea that technology is "value-free" and shows that its development and use are conditioned by many factors-political and cultural as well as economic and scientific. Many examples from a variety of cultures are presented. These range from the impact of snowmobiles in North America to the use of water pumps in rural India, and from homemade toys in Africa to electricity generation in Britain-all showing how the complex interaction of many influences in every community affects technological practice. Arnold Pacey, who lives near Oxford, England, has a degree in physics and has lectured on both the history of technology and technology policy, with a particular focus on the development of technologies appropriate to Third World needs. He is the author of The Maze of Ingenuity (MIT Press paperback).

Technology and Culture provides a comprehensive overview of anthropological and other theories examining the place of technology in culture, and the consequences of technology for cultural evolution. The book develops and contrasts anthropological discourse of technology and culture with humanistic and managerial views. It uses core anthropological concepts, including adaptation, evolution, totemic identity, and collective representations, to locate a broad variety of technologies, ancient and modern, in a context of shared understandings and misunderstandings. The author draws on his own experience as an auto mechanic, computer programmer, ethnographer, and aircraft pilot to demonstrate that technologies are cultural creations, encoding and accelerating the dreams and delusions of the societies that produce them.

Childhood is increasingly saturated by technology: from television to the Internet, video games to 'video nasties', camcorders to personal computers. Children, Technology and Culture looks at the interplay of children and technology which poses critical questions for how we understand the nature of childhood in late modern society. This collection brings together researchers from a range of disciplines to address the following four aspects of this relationship between children and technology: *children's access to technologies and the implications for social relationships *the structural contexts of children's engagement with technologies with a focus on gender and the family *the situatedness of children's interactions with technological objects *the constitution of children and childhood through the mediations of technology _ This book represents a substantial contribution to contemporary social scientific thinking both about the nature of children and childhood, the social impacts of technologies and the various relationships between the two.

The cultural theorist and media designer Anne Balsamo calls for transforming learning practices to inspire culturally attuned technological imaginations.