"No matter where you are in the world, you are at home when tea is served." -- Earlene Grey Tea has its very own significance in every consumer’s life. However, above all, tea represents enjoyment, the ritual of preparation and the appreciation of the moment. In this sense, tea creates hospitality and peace, tea brings people together to talk and to make time for each other. Tea needs time, tea spends time. In this pioneering book featuring hospitality embraced by tea culture, you will read of fascinating tea ceremonies, impressive tea china and comfortable tea houses as well as different national and regional tea-related habits in European countries. Nearly 50 contributions provide unique insights -- Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. The first tea plantations in Portugal or Georgia are discussed, as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education. Tea Cultures of Europe is written for tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs.

"No matter where you are in the world, you are at home when tea is served." -- Earlene Grey Tea has its very own significance in every consumer’s life. However, above all, tea represents enjoyment, the ritual of preparation and the appreciation of the moment. In this sense, tea creates hospitality and peace, tea brings people together to talk and to make time for each other. Tea needs time, tea spends time. In this pioneering book featuring hospitality embraced by tea culture, you will read of fascinating tea ceremonies, impressive tea china and comfortable tea houses as well as different national and regional tea-related habits in European countries. Nearly 50 contributions provide unique insights -- Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. The first tea plantations in Portugal or Georgia are discussed, as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education. Tea Cultures of Europe is written for tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs.

Tea culture in Europe?! - Yes, indeed! This book is the first presenting hospitality embraced by tea culture: fascinating tea ceremonies, impressive tea china and, comfortable tea houses as well as different national or regional tea related habits in European countries. Nearly 50 contributers show unique insights: Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. Also, the first tea plantations in Portugal or Georgia as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education are discussed. In addition, strong tea brands, e.g., in France, and social roles of tea as well as effects on tourism and regional development, underline the the magic of tea, which can be seen in this first edition of "European Tea Culture and Hospitality", the first one with such a combination at all. It is targeting tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs in order to make them more familiar with European tea cultures.

'Tea and Tourism' outlines the social, political and developmental contexts of using tea culture for tourism. Case studies of tea tourism destinations and products from around the world are included, from example from the United Kingdom, Sri Lanka, India, China, Taiwan, Kenya and Canada.

Whether it's a delicate green tea or a bracing Assam black, a cup of tea is a complex brew of art and industry, tradition and revolution, East and West. In this sweeping tour through the world of tea, veteran tea traders Mary Lou Heiss and Robert J. Heiss chronicle tea's influence across the globe and provide a complete reference for choosing, drinking, and enjoying this beverage. The Story of Tea begins with a journey along the tea trail, from the lush forests of China, where tea cultivation first flourished, to the Buddhist temples of Japan, to the vast tea gardens of India, and beyond. Offering an insider'­s view of all aspects of tea trade, the Heisses examine Camellia sinensis, the tea bush, and show how subtle differences in territory and production contribute to the diversity of color, flavor, and quality in brewed tea. They profile more than thirty essential tea varietals, provide an in depth guide to tasting and brewing, and survey the customs and crafts associated with tea. Sharing the latest research, they discuss tea's health benefits and developments in organic production and fair trade practices. Finally, they present ten sweet and savory recipes, including Savory Chinese Marbled Eggs and Green Tea Pot de Crâme, and resources for purchasing fine tea. Vividly illustrated throughout, The Story of Tea is an engrossing tribute to the illustrious, invigorating, and elusive leaf that has sustained and inspired people for more than two thousand years.

People venture into tourist activities to expand their worldviews and experiences, and as such, it is common for them to face realities totally different from those they are used to. Therefore, it is essential to discuss tourist experiences related to issues with discrimination and equality such as racism, inherent prejudice, gender equality, indigenous rights, and experiences of the LGBTQIA+ community to ensure the tourism industry is inclusive and safe. Promoting Social and Cultural Equity in the Tourism Sector provides relevant theoretical frameworks and the latest findings from empirical research on diversity and equity applied to tourism activity. The book also contributes to the discussion about the nuances inherent to tourism activities and experiences at tourist destinations. Covering a wide range of topics such as gender bias, employability, and diversity education, this reference work is crucial for hotel managers, activists, travel agencies, tour organizations, industry professionals, government officials, policymakers, researchers, scholars, practitioners, academicians, instructors, and students.