Disha's Rapid General Knowledge for Competitive Exams is the quickest way to Brush Up your General Knowledge for the Upcoming Competitive Exams. The book presents a panoramic view of India and the World along with History, Polity, Geography, Environment, Economy, General science, art and culture, sports. The text is presented in the form of Mind Maps, Infographics, Charts, Tables for better retention.

Disha’s Quantitative Aptitude for CAT is a book focussed on mastering techniques to crack these examinations. The book starts from a basic level and moves to an expert level. The book has been updated with the solutions of past 5 years in a separate section. • Structure of the book: The book comprises of 6 Units divided into 22 chapters followed by 3 Mock Tests. Each chapter consists of Theory with Illustrations Foundation Level Exercise Standard Level Exercise Expert Level Exercise Solutions to the 3 levels of exercises Test Yourself Solutions to Test Yourself • The complete book has been divided into 5 units (Numbers, Arithmetic, Algebra, Geometry and Counting Principles) which have been further divided into 22 chapters. • Each chapter includes detailed review of all the concepts involved with exhaustive number of well discussed Illustrations. • The theory is followed by 3 levels of exercises – Foundation Level, Standard Level and Expert Level. The detailed solution to each and every question has been provided immediately at the end of the 3 exercises. • The book contains 22 Chapterwise Tests – 'Test Yourself' on the basis of latest CAT pattern after the exercises in each chapter. • At the end of the book 3 Mock Tests are provided based on the exact pattern of latest CAT exams. The solutions to the test are provided at the end of the tests. • The book contains questions of past 5 years of CAT Exam.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The thoroughly updated 4th Edition of the “Complete Guide for MAT and other MBA entrance exams” is specially designed for MBA entrance exam. The USP of the book lies in its coverage of syllabus, exhaustive theory, techniques to master problem solving and Fully Solved exercises. 1. The book contains Comprehensive Sections on : • Mathematical Skills • English Language • Data Analysis & Sufficiency • Intelligence and Critical Reasoning • Indian and Global Environment 2. The book provides detailed theory along with exhaustive question bank in the form of exercise at the end of each chapter. The solutions have been provided to each and every question. 3. The Indian and Global Environment has been thoroughly revised and updated with latest current affairs inluding business questions as well. The exercises has also been updated with latest questions. 4. The book contains a lot of past MAT questions asked in the previous years. To summarize, the book is aimed to serve as one stop solution for all major MBA Entrance Exams - CMAT, NMAT, SNAP, MH-CET, IRMA, ATMA, ICET, etc.