Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

Testing with Humans, the sequel to bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments. An experiment is a test designed to help you answer the questions

Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers and why they often go wrong—now with a new afterword by the author. A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn’t true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

The bestselling, award-winning author of The Midnight Library offers his funniest, most devastating dark comedy yet, a “silly, sad, suspenseful, and soulful” (Philadelphia Inquirer) novel that’s “full of heart” (Entertainment Weekly). When an extra-terrestrial visitor arrives on Earth, his first impressions of the human species are less than positive. Taking the form of Professor Andrew Martin, a prominent mathematician at Cambridge University, the visitor is eager to complete the gruesome task assigned him and hurry home to his own utopian planet, where everyone is omniscient and immortal. He is disgusted by the way humans look, what they eat, their capacity for murder and war, and is equally baffled by the concepts of love and family. But as time goes on, he starts to realize there may be more to this strange species than he had thought. Disguised as Martin, he drinks wine, reads poetry, develops an ear for rock music, and a taste for peanut butter. Slowly, unexpectedly, he forges bonds with Martin’s family. He begins to see hope and beauty in the humans’ imperfection, and begins to question the very mission that brought him there. Praised by The New York Times as a “novelist of great seriousness and talent,” author Matt Haig delivers an unlikely story about human nature and the joy found in the messiness of life on Earth. The Humans is a funny, compulsively readable tale that playfully and movingly explores the ultimate subject—ourselves.

There is one common thread that runs through the rich tapestry of humanity: the need to communicate. "How to Talk to Humans" is a down-to-earth account that traverses the unique past of Chad T. Dyar, from his boundless creativity as a man of Opera, to his innovative and analytical techniques in the ever-emerging sales industry. This book focuses on specific communication styles and methodology to build stronger relationships with individuals in both the personal and professional world. Chad's attention to emotional articulation and motivation hints of authors who have influenced him: namely Dr. Travis Bradbury and Jeffrey Gitomer.

A brilliant counter-narrative for restoring humanity to the bottom-line, numbers-obsessed culture of the modern, 21st century workplace. In a time of unusual stress, with a pandemic raging and economic insecurity and dislocation increasing, we need to rediscover the values that make us human, that give us a sense of meaning in order to increase our potential for productivity and success. What stands in the way, however, is a professional culture where human connectedness is a lost art: the frenzied numbers-obsessed, bottom-line thinking, the "scratch and claw" workplace, and organizations where the boss can literally be an algorithm. Through moving stories and a modern spin on the ancient framework of Socratic dialogue, David Brendel and Ryan Stelzer show how to move forward and build workplaces fit for humans through what uniquely defines us as human beings: our ability to think, talk, and create. By thinking carefully about a challenge, engaging peers in dialogue via open-ended questioning, and building a strategy collaboratively. Think Talk Create enables us to cultivate trust and define collective values, seemingly "soft" attributes that nonetheless markedly increase innovation and, ultimately, financial performance. Think: Step back, slow down, avoid impulsive, short-sighted decision making. Talk: Ask non-judgmental, open ended questions, with your mind as a blank slate, pursuing the problem like an empirical scientist or a judge presiding in court. Create: Bring something new and meaningful into play, a novel solution to a pesky problem that can move the world in surprising, positive directions.