Men in hardhats were once the heart of America’s working class; now it is women in scrubs. What does this shift portend for our future? Pittsburgh was once synonymous with steel. But today most of its mills are gone. Like so many places across the United States, a city that was a center of blue-collar manufacturing is now dominated by the service economy—particularly health care, which employs more Americans than any other industry. Gabriel Winant takes us inside the Rust Belt to show how America’s cities have weathered new economic realities. In Pittsburgh’s neighborhoods, he finds that a new working class has emerged in the wake of deindustrialization. As steelworkers and their families grew older, they required more health care. Even as the industrial economy contracted sharply, the care economy thrived. Hospitals and nursing homes went on hiring sprees. But many care jobs bear little resemblance to the manufacturing work the city lost. Unlike their blue-collar predecessors, home health aides and hospital staff work unpredictable hours for low pay. And the new working class disproportionately comprises women and people of color. Today health care workers are on the front lines of our most pressing crises, yet we have been slow to appreciate that they are the face of our twenty-first-century workforce. The Next Shift offers unique insights into how we got here and what could happen next. If health care employees, along with other essential workers, can translate the increasing recognition of their economic value into political power, they may become a major force in the twenty-first century.

Members of the United Auto Workers Ford Local 600 tell about their activism as they experienced it.

Steel Town Adivasis: Industry and Inequality in Eastern India presents an analysis of class formation in the industrial town, Rourkela in the eastern Indian state Odisha, and the ways this process relates to regional ethnicity and caste. This study is based on long-term ethnographic research conducted in the 2000s and oral histories covering the period from the inception of the steel plant, and it focusses on the region’s ‘tribes’, indigenous people or Adivasis who lost their land when the Government of India established a large steel plant in Rourkela in the 1950s. The book will be of interest to anthropologists, sociologists, historians interested in industrial labour and work, in class, caste, Adivasis, ethnicity and their dynamic entanglement, as well as students and activists. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

Having come of age during a period of vibrant union-centered activism, Jack Metzgar begins this book wondering how his father, a U.S> Steel shop steward in the 1950s and '60s, and so many contemporary historians could forget what this country owes to the union movement. Combining personal memoir and historical narrative, Striking Steel argues for reassessment of unionism in American life during the second half of the twentieth century and a recasting of "official memory." As he traces the history of union steelworkers after World War II, Metzgar draws on his father's powerful stories about the publishing work in the mills, stories in which time is divided between "before the union" and since. His father, Johnny Metzgar, fought ardently for workplace rules as a means of giving "the men" some control over their working conditions and protection from venal foremen. He pursued grievances until he eroded management's authority, and he badgered foremen until he established shop-floor practices that would become part of the next negotiated contract. As a passionate advocate of solidarity, he urged coworkers to stick together so that the rules were upheld and everyone could earn a decent wage. Striking Steel's pivotal event is the four-month nationwide steel strike of 1959, a landmark union victory that has been all but erased from public memory. With remarkable tenacity, union members held out for the shop-floor rules that gave them dignity in the workplace and raised their standard of living. Their victory underscored the value of sticking together and reinforced their sense that they were contributing to a general improvement in American working and living conditions. The Metzgar family's story vividly illustrates the larger narrative of how unionism lifted the fortunes and prospects of working-class families. It also offers an account of how the broad social changes of the period helped to shift the balance of power in a conflict-ridden, patriarchal household. Even if the optimism of his generation faded in the upheavals of the 1960s, Johnny Metzgar's commitment to his union and the strike itself stands as an honorable example of what a collective action can and did achieve. Jack Metzgar's Striking Steel is a stirring call to remember and renew the struggle.

Coach Jack Morris was at a complete loss. One week after being hung in effigy for leading the beloved Lincoln Lions to their twenty-fourth straight defeat, Morris was bracing for the Jacktown Giants. Gians by name and by record, they were heralded as the best prep team Ohio had ever seen. Coach Morris was just waiting for the axe to fall. But something bizarre happened when a stranger requested permission to deliver the pregame pep talk. With nothing to lose, Coach Morris agreed. No one could have predicted the result: A motivated team, fighting for pride, fighting for their town, fighting for each other. Though just a fictional football story, The Pep Talk contains universal and inspirational words of truth that apply to every walk of life. Author Kevin Elko makes a living giving the same talk contained in these pages to corporations and athletic teams around the country. Like the characters in this story, Elko's pep talks have changed lives and helped drive teams to national and world championship victories. Empower yourself for success. Empower yourself with The Pep Talk.