This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (www.populi.com) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

Craving a career in web dev? Chart your path with this helpful guide Getting a Web Development Job For Dummies provides a roadmap to one of the "hot jobs" in the booming world of tech. The web development field is large, and it encompasses many actual functions. This book helps you understand the web development career opportunities and determine the path you should take, based on your own personal needs and preferences, to launch your career. You'll learn about various career options, the skills you'll need to become an attractive candidate, how to go about learning the ropes, and proving your abilities to a potential employer or client. With so many possible goals and no one right way to get there, this book cuts through the confusion to put you on the path to a career you want. The web development industry is expected to grow for the foreseeable future, and there is already a shortage of trained workers to fill the jobs. Whether you lean technical or aesthetic, you can find your place in the industry with right skills—both hard and soft—and with the right plan. Getting a Web Development Job For Dummies is your guide to formulating that plan and getting started right. Find formal or informal ways to build the tech skills you'll need Discover where you fit, whether as a freelancer or within an organization Learn how to build a resume, develop a portfolio, and impress interviewers Get expert tips on finding resources, building a reputation, and more If your pet peeves include malfunctioning forms, flashing banners, and sites that take way too long to load, the web development world needs you. But before you begin your journey, you need a destination and a route in mind. Getting a Web Development Job For Dummies is your roadmap, so you can set out today.

Through inventive exercises and a no-nonsense personal marketing plan, two noted talent development specialists take readers on a creative step-by-step journey to meaningful employment. In this complete guide to finding one's true work, job seekers and career changers will find proven methods for not only identifying and developing their talent, but also marketing it in order to earn a comfortable living. National publcity.

A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.

Fischer, a copywriter, journalist, author, and radio panelist, offers a step-by-step business basics guide for creatively inclined professionals such as artists, writers, designers, bloggers and web developers. Coverage includes discussion of vision, legalese, finances, clients, talking up your talent, connecting with clients, setting boundaries, the well-rounded freelancer, long-term talent, and the business side.

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • The best way to determine pricing • How to avoid common legal pitfalls • How to manage large projects • The secrets of efficient design teams • How to forecast your workload and finances Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Marketing communications • Environmental design • Industrial design • Motion graphics • Interaction design • Information design “It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.” Frank Maddocks, President, Maddocks & Company “Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.” Marty Neumeier, author of Zag and The Brand Gap