So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly-changing information, “fast” is a top priority. Here, in plain English, you’ll find out how to: Use RSS to drive traffic to your Web site and build brand awareness Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs Create RSS feeds from scratch, or put a news reader on your Web site Improve your site’s ranking in search engines and build customer loyalty Enable your customers to choose when and how they receive updated information Tailor information for your audience and publish all your updates quickly and easily Promote your RSS feed and explain to your customers how to use it Provide added value for your customers Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.

Whether you’re in the preliminary stages of planning a site or you’re looking to improve the look of an existing site, this reference book covers it all. Now updated with the latest site tools, design techniques, and commerce options, this new edition of the bestseller offers a solid framework for building a Web site from scratch. Packed with all the essentials to help make your site the best it can be, this resource goes beyond just basic design and page building to show you how to incorporate both of those elements into a successful site. Veteran author David Crowder spills the secrets to planning and creating an effective site from the ground up. You’ll decipher ways to transform a bunch of seemingly random web pages into a coherent web site and you’ll discover myriad ways to make your site look and sound amazing. This updated third edition features content on designing with CSS, using the latest version of Dreamweaver, and applying Web analytics and promotion techniques. In addition, the book covers topics such as: Keeping a site fresh and exciting Designing a look that appeals to your intended audience Determining your Web page structure Incorporating color, images, graphics, music, and video Merging CSS and HTML Planning usable navigation Providing guestbooks and message boards Designing for e-commerce Getting set up with PayPal, Google Checkout, E-cash, etc. The accompanying CD-ROM provides trial versions of software that is used in the book as well as sample templates and graphics for Web building. Once you start referring to Building a Web Site For Dummies, 3rd Edition, you’ll wonder how you ever existed without this invaluable information! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

"Learn to: Compare and use the newest blogging software tools; Find your niche and gain an audience; Integrate your blog with social media and explore microblogging; Make money with advertising and search engine optimization"--Cover.

Advanced Selling For Dummies® is a terrific resource that can energize your business performance and boost your bottom line. An excellent guide for both seasoned salespeople who want to take their productivity to the next level and small- and large-business entrepreneurs who are missing the advanced selling strategies that they really need to generate business and revenue. This book is packed with practical advice on how to boost sales, productivity and profits through the full-court-press approach to marketing and sales. Unlike other books that claim to reveal the "secret" to selling, Advanced Selling For Dummies is based on the premise that no single secret exists. You need a positive attitude, a strong work ethic, a creative mind, and the "sticktoitism" to survive and thrive in today's competitive marketplace. In the book, Ralph R. Roberts and a select group of the top sales people and trainers across the country give readers the necessary tools to become top-producers. Stressing the importance of focusing on your innate skill sets and creating a distinctive brand for yourself, Advanced Selling For Dummies teaches the tricks and habits that can benefit you both in your professional and personal life--things like: · Believing in and motivating yourself · Planning the work and then working the plan · Techniques for honing your sales skills · Hour of Power-100 phone calls, one hour a day · Personal branding through shameless self-promotion · Credibility building through websites, blogging, and social media · Personal partnering for inspiration and accountability · Tapping the un-served and under-served multicultural marketplace · Embracing change and taking risks · Implementing the latest productivity-boosting technologies · Hiring an assistant so you can pursue your passions · Tapping the power of R-Commerce (Relationship-Commerce Roberts also tackles the process of running a sales operation, which requires deft maneuvering. Here, you'll learn to create solid partnerships with like-minded, talented people; set the right goals and reward yourself properly when you reach them; embrace change in your industry (and the world at large) to grow your business; create your own USP, a kind of personal resume and mission statement; "seed" your business cards; take a weekly "Hour of Power" to keep in touch with your contacts; and use the latest technology such as the Internet and blogs to grow sales.

Packed with the latest information on TCP/IP standards and protocols TCP/IP is a hot topic, because it's the glue that holds the Internet and the Web together, and network administrators need to stay on top of the latest developments. TCP/IP For Dummies, 6th Edition, is both an introduction to the basics for beginners as well as the perfect go-to resource for TCP/IP veterans. The book includes the latest on Web protocols and new hardware, plus very timely information on how TCP/IP secures connectivity for blogging, vlogging, photoblogging, and social networking. Step-by-step instructions show you how to install and set up TCP/IP on clients and servers; build security with encryption, authentication, digital certificates, and signatures; handle new voice and mobile technologies, and much more. Transmission Control Protocol / Internet Protocol (TCP/IP) is the de facto standard transmission medium worldwide for computer-to-computer communications; intranets, private internets, and the Internet are all built on TCP/IP The book shows you how to install and configure TCP/IP and its applications on clients and servers; explains intranets, extranets, and virtual private networks (VPNs); provides step-by-step information on building and enforcing security; and covers all the newest protocols You'll learn how to use encryption, authentication, digital certificates, and signatures to set up a secure Internet credit card transaction Find practical security tips, a Quick Start Security Guide, and still more in this practical guide.

Have you ever felt the urge to share the entertaining and insightful things that happen in your everyday world? Got a message you’d like to get across to others? A cause you want people to support? A videoblog allows you to share whatever you choose in a colorful, interesting way that gets attention—and furthermore, videoblogging is fun! Grab Videoblogging For Dummies and put your videoblog on the fast track. You’ll see how to Gather and use videoblogging tools Decide what you want your videoblog to do Plan content and edit your footage Set up a video hosting account and post your videoblog Create a complete “show” Videoblog safely, without compromising your security or others’ privacy Of course, a great way to get an idea of what you want to do with your videoblog (or vlog, as you’ll be calling it when you’re an insider) is to check out other people’s vlogs. You’ll find information about that in Videoblogging For Dummies too, including where to find videoblogs and how to set up RSS feeds. And you’ll see how vlogs can affect public opinion, offer fresh viewpoints, and be terrifically entertaining. Written by a true videoblogging pioneer —Stephanie Cottrell Bryant launched her first vlog in 2005, and now presents seminars on videoblogging topics—Videoblogging For Dummies gives you the scoop on Choosing hardware and software you need to get started, plus an idea of what it’s going to cost Adding the extra bells and whistles and professional touches that will get your vlog noticed Deciding whether to script your vlog or make it “reality TV”, dealing with “vid fright”, and making other people comfortable before your camera Finding out who your audience is, getting feedback, and fine-tuning your vlog Giving your vlog a clear identity Becoming a citizen journalist, an advocate, or a small-screen movie producer Editing, adding soundtracks, working with file formats, and publicizing your vlog Videoblogging lets you showcase your art, keep in touch with friends and family, make new friends, or do your part to help solve the world’s problems. Videoblogging For Dummies is the fun and easy way to get started!

A guide to audio and video podcasting covers such topics as developing a podcast, podcasting equipment and tools, recording a podcast, encoding software, the video and audio editing process, getting listed in podcast directories, the podcast community, and making money with podcasting.