A Financial Times Book of the Year and international bestseller.

A travel diary from 1863 inspires author Diccon Bewes to retrace Thomas Cook's historic train trip that revolutionized tourism forever.

New updated edition, new statistics and Epilogue One country, four languages, 26 cantons, and 7.5 million people (but only 80% of them Swiss): there's nowhere else in Europe like it. Switzerland may be almost 400 km from the nearest drop of seawater, but it is an island at the centre of Europe. Welcome to the landlocked island. Swiss Watching is a fascinating journey around Europe s most individual and misunderstood country. From seeking Heidi and finding the best chocolate to reliving a bloody past and exploring an uncertain future, Diccon Bewes proves that there's more to Switzerland than banks and skis, francs and cheese. This book dispels the myths and unravels the true meaning of Swissness. In a land of cultural contradictions, this is a picture of the real and normally unseen Switzerland, a place where the breathtaking scenery shaped a nation not just a tour itinerary, and where tradition is as important as innovation. It's also the story of its people, who have more power than their politicians, but can't speak to one another in the same language and who own more guns per head than the people of Iraq. As for those national clichés, well, not all the cheese has holes, cuckoo clocks aren't Swiss and the trains don't always run exactly on time.

Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss 'Sonderfall' (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy? Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures and characteristics of the most important Swiss companies. The authors suggest success is due to a large degree to sound entrepreneurial thinking and an openness to new ideas. And they venture a surprising forecast on the country's ability to keep pace in an age of globalisation.

New updated edition of the international bestseller, featuring new statistics and a new epilogue, as well as new sections on the Swiss elections, the Swiss citizenship test and how Brexit has affected Switzerland "A great subject for a cultural anthropologist and Bewes is a perfect guide." Financial Times, Book of the Year One country, four languages, 26 cantons, and 7.5 million people (but only 75% of them Swiss): there's nowhere else in Europe like it. Switzerland may be hundreds of miles away from the nearest drop of seawater, but it is an island at the center of Europe. Welcome to the landlocked island. Swiss Watching is a fascinating journey around Europe's most individual and misunderstood country. From seeking Heidi and finding the best chocolate to reliving a bloody past and exploring an uncertain future, Diccon Bewes proves that there's more to Switzerland than banks and skis, francs and cheese. This book dispels the myths and unravels the true meaning of Swissness.

The art of being Swiss isn't an easy thing to master, even if you have a head start by being born that way, but How to be Swiss will help you make it (or fake it). This instruction manual is the result of years of hard work by the authors themselves, one British and one Swiss.