This is a follow-up book to the author's Sustainable Energy Without the Hot Air, which had a large influence on both government policy and public opinion of how we should plan our energy for the future. This book faces up to the impacts of making materials in the 21st century. We are already making materials well, but demand keeps growing and we need to plan for a sustainable material future. The steel and aluminium industries alone account for nearly 30 per cent of global emissions, and demand is rising. The world target is to reduce industry's carbon emissions by 50 per cent by 2050. However, projections are that world demand for materials will double by 2050, so to meet our emissions target, we have to achieve a 4-fold reduction in emissions per unit of material used: industry will have to make huge changes, not just to the processes involved, but to the entire product life-cycle. This book presents a vision of change for how future generations can still use steel, cement, plastics etc., but with less impact on the environment. First it is a wake-up call, then it is a solutions manual. The solutions presented here are ahead of the game now. By providing an evidence-based vision of change, this book can play a significant role in influencing our energy future.

Now in its second edition, Sustainable Materials shows how we can greatly reduce the amount of material demanded and used in manufacturing, while still meeting everyone's needs. Materials, transformed from natural resources into the buildings, equipment, vehicles and goods that underpin our remarkable lifestyle, are made with amazing efficiency. But our growing demand is not sustainable. Production of just five materials – steel, aluminium, paper, plastics and cement – accounts for 55% of industrial emissions, and demand for materials will double by 2050. Can we continue to live well but use less materials? So far people have considered the problem with only one eye open, hoping for a magic solution (such as carbon capture and storage). But with both eyes open we have a whole new set of options. Rather than making more materials, we can use them more wisely – with less material, keeping them for longer, re-using their parts and more. These options make a huge difference: we really could set up our children with a more sustainable life, without compromising our own. Sustainable Materials faces up to the impacts of making materials in the 21st century. Drawing on their experiences working with innovative materials as well as the facts and findings of their research, Julian Allwood and Jonathan Cullen provide an evidence-based vision of change that will allow us to make our future more sustainable. Packed with hundreds of colour photos and helpful graphs and diagrams, Sustainable Materials provides a thorough analysis of the problems that we face through wasteful attitudes and the growing demand for materials, as well as an evaluation of practical and achievable solutions for the future. The first edition of this optimistic and richly-informed book was listed as one of Bill Gate's top reads in 2015, and was also chosen as an Outstanding Academic Title by ACRL Choice magazine. This up-to-date, revised edition is perfect for anyone with an interest in sustainability.

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

This title documents the burgeoning eco art movement from A to Z, presenting a panorama of artistic responses to environmental concerns, from Ant Farms anti-consumer antics in the 1970s to Marina Zurkows 2007 animation that anticipates the havoc wreaked upon the planet by global warming.

Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.