As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Unlike other volumes in the current literature, this book provides insight for interdisciplinary and transdisciplinary researchers and practitioners on what doesn’t work. Documenting detailed case studies of project failure matters, not only as an illustration of experienced challenges but also as projects do not always follow step-by-step protocols of preconceived and theorised processes. Bookended by a framing introduction by the editors and a conclusion written by Julie Thompson Klein, each chapter ends with a reflexive section that synthesizes lessons learned and key take-away points for the reader. Drawing on a wide range of international case studies and with a strong environmental thread throughout, the book reveals a range of failure scenarios for interdisciplinary and transdisciplinary projects, including: • Projects that did not get off the ground; • Projects that did not have the correct personnel for specified objectives; • Projects that did not reach their original objectives but met other objectives; • Projects that failed to anticipate important differences among collaborators. Illustrating causal links in real life projects, this volume will be of significant relevance to scholars and practitioners looking to overcome the challenges of conducting interdisciplinary and transdisciplinary research.

Market reform promises more environmental protection and more profitable agriculture at lower financial cost. Too good to be true? This book examines numerous empirical examples of policy in action to identify principles for the successful application of market-based policy instruments. Where some market instruments are used to fix market failures by putting a value on environmental protection, others use market-like mechanisms to allocate financial incentives for environmental work. They are promoted as flexible, efficient and politically neutral solutions to the competing demands of social, economic and ecological sustainability. But they also attract criticism for rolling back environmental regulation and privatizing public goods. This book argues that while many market-based instruments have merit, decisions about responsibility cannot be left entirely to the market. Whichever instruments we use, decision-making needs to be embedded in a logic of democratization. Using case studies from around the world, this book investigates how instruments like eco-standards, payments for ecosystem services, pollution trading and community-based natural resource management perform in practice, and what can be learned about applying them more effectively. While the approach is primarily sociological, it is deliberately written to bridge the gap between sociology, economics, environmental sciences and the concerns of environmental policy makers.

Environmental policies fail in conspicuous and egregious ways to sustain the natural resource base and protect citizens from production-generated risky exposures. In her engaging study, Sustainable Failures, Sherry Cable asks, why does environmental policy seem to be a contributing cause rather than a partial solution to environmental problems? Melding a biophysical science perspective of environmental processes with sociological insights into human behaviour, Cable examines the people, policies and issues of petrochemical dependence and broader environment questions. She insists that our present policies around the manufacture and use of petro products violate rudimentary ecological principles-and do so in complicated ways. Sustainable Failures is a blistering wake-up call to what is at stake not only regarding the failure of policy outcomes and grievous natural resource depletion and pollution, but also democracy and ecological survival, and, eventually, potentially, the existence of our species.

Environmental activists and academics alike are realizing that a sustainable society must be a just one. Environmental degradation is almost always linked to questions of human equality and quality of life. Throughout the world, those segments of the population that have the least political power and are the most marginalized are selectively victimized by environmental crises. This book argues that social and environmental justice within and between nations should be an integral part of the policies and agreements that promote sustainable development. The book addresses the links between environmental quality and human equality and between sustainability and environmental justice.

“The hope for the future depends on teaching current and future students the analytical and critical thinking skills for dealing with the most critical problems. My own hope is for this book to be read by everyone, even those outside the field of environmental education. Read this book, read it again, share it widely, and do something - anything - to help our needy and wounded planet."-Marc Bekoff, author of The Animal Manifesto: Six Reasons For Expanding Our Compassion Footprint "Saylan and Blumstein provide a compelling vision of what can be, and what should be, if we have the courage to open our eyes and the boldness to act.”-Peter Saundry, Ph.D., Executive Director of the National Council for Science and the Environment “A clarion call to incorporate environmental education in all grades K-12, across all academic disciplines, in order to produce future generations of environmental stewards."-Mark Gold, President, Heal The Bay "We need a sea change in the educational system. After all, if we can teach schoolchildren that vandalism is wrong, why can we not teach them that environmental destruction is wrong? This book is a haunting call to action. A beautifully written manifesto that gets it right."-Ron Swaisgood, Director of Applied Animal Ecology, Institute for Conservation Research, San Diego Zoo Global “The greatest threat to the future of all species on the planet is the huge gap between what is understood about global climate change by the scientific community and what is known about climate change by the people who need to know -- the public. The sound prescriptions in this book need to be read now. We are running out of time.”-Dr. James Hansen, world-renowned climatologist and author of Storms of My Grandchildren: The Truth About the Coming Climate Catastrophe and Our Last Chance to Save Humanity “Environmental education is a disaster and educating the public on environmental issues is the greatest challenge facing humanity today. This book will help us understand why we are headed toward the collapse of civilization, and more important, how to fix it. Packed with sound science, useful information, and brilliant ideas, it is a book we must read, and give, to our local school boards and principals nationwide. Our children will thank us."-Paul R. Ehrlich, author of The Population Bomb and Humanity on a Tightrope

Reviews the concept of maximum sustainable yield (MSV) in fisheries policy.