This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish

This basic introduction to survey research for public administration is organised around the fundamental stages of the research process - planning, design, implementation, analysis and presentation

Praise for Strategic Employee Surveys "This is a must-read! If you want to bring your employee survey up to the next level if you want to predict and drive your organizational outcomes, including customer satisfaction and business performance if you want to move your business strategy and survey program closer together, then this is your book." Franz G. Deitering, Ph.D., SAP, and CEO, RACER Benchmark Group; former Chairman, IT Survey Group "[Wiley makes] an excellent, well-balanced approach to making the business case for employee surveys and providing reinforcement on the essential components from purpose and development of the instrument to results analysis to action planning." Lawrence E. Milan, Senior Vice President, Human Resources, ING U.S. Insurance "This book does not get bogged down in statistical analyses, yet it features a healthy mix of the theoretical and the practical that works for the novice and the experienced survey program manager alike." Thomas E. Mitchell, Vice President, Northern Trust Company "The book's key concepts are illustrated with many specifics, especially survey content, and lots of fascinating 'war stories.' This book will become a well-thumbed volume by all who want to make the most of employee surveys." Allen I. Kraut, Ph.D., Professor Emeritus of Management, Zicklin School of Business, Baruch College, CUNY

Organizational surveys are widely recognized as a powerful tool for measuring and improving employee commitment. If poorly designed and administered, however, they can create disappointment and cynicism. There are many excellent books on sampling methodology and statistical analysis, but little has been written so far for those responsible for designing and implementing surveys in organizations. Now Allan H Church and Janine Waclawski have drawn on their extensive experience in this field to develop a seven-step model covering the entire process, from initiation to final evaluation. They explain in detail how to devise and administer different types of organizational surveys, leading the reader systematically through the various stages involved. Their text is supported throughout by examples, specimen documentation, work sheets and case studies from a variety of organizational settings. They pay particular attention to the political and human sensitivities concerned and show how to surmount the many potential barriers to a successful outcome. Designing and Using Organizational Surveys is a highly practical guide to one of the most effective methods available for organizational diagnosis and change.