An Easy Approach to Using Surveys to Elicit Requirements! Surveying is an excellent way to elicit requirements, but reliable resources that examine survey methods are hard to find — until now. Surveying Fundamentals for Business Analysts presents the basics of developing and executing efficient and effective surveys. It offers detailed descriptions of the different types of surveys and guidance on how to choose the right survey for your task as well as how to identify stakeholders and participants. Surveying Fundamentals also presents specific instructions on writing effective questions and gearing them toward a particular audience. This practical guide provides the fundamentals you need to conduct and present the results of surveys — in one simple source. Follow the author's step-by-step approach to: • Determine the scope of the survey • Design questions that will capture specific data • Analyze the data objectively and effectively • Report the findings clearly Add effective surveying to your list of business analysis skills!

An Easy Approach to Using Surveys to Elicit Requirements! Surveying is an excellent way to elicit requirements, but reliable resources that examine survey methods are hard to find — until now. Surveying Fundamentals for Business Analysts presents the basics of developing and executing efficient and effective surveys. It offers detailed descriptions of the different types of surveys and guidance on how to choose the right survey for your task as well as how to identify stakeholders and participants. Surveying Fundamentals also presents specific instructions on writing effective questions and gearing them toward a particular audience. This practical guide provides the fundamentals you need to conduct and present the results of surveys — in one simple source. Follow the author's step-by-step approach to: • Determine the scope of the survey • Design questions that will capture specific data • Analyze the data objectively and effectively • Report the findings clearly Add effective surveying to your list of business analysis skills!

The BABOK Guide contains a description of generally accepted practices in the field of business analysis. Recognised around the world as a key tool for the practice of business analysis and has become a widely-accepted standard for the profession.

The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The conference topics include marketing and management, tourism product development and sustainability, information and communication technologies, finance and budgeting, and human resource management.

One of the objectives of this book is to incorporate best practices and standards in to the BA role. While a number of standards and guidelines, such as Business Process Modeling Notation (BPMN), have been incorporated, particular emphasis has been placed on the Business Analysis Body of Knowledge (BABOK), the Information Technology Infrastructure Library (ITIL), and the Unified Modeling Language (UML).

This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.

WHAT IS THIS BOOK ABOUT? Business Analysis in the Real World A Buddhist proverb warns, “Be mindful of intention. Intention is the seed that creates our future.” In a very real sense, this statement expresses the reason for business analysis. This discipline is really all about choosing and defining a desired future because without intention (expressed in business analysis terms, “requirements”), no future is more or less desirable than another. In reality, every organization does some form of business analysis whether it uses the term or not. For many (especially larger organizations), it is an extremely structured, managed process while others thrive on change and only do business analysis when and as needed. The perception that business analysis is only needed to develop IT solutions is inaccurate. Actually, it is a critical component of any change initiative within an organization whether software is involved or not. Current Business Analysis Techniques and Methods The book defines how business analysis is currently practiced. The authors provide insight into this fast-growing field by distinguishing strategic, tactical, and operational business analysis. It provides surveys of what Business Analysts really do and what business analysis techniques people use most often when they are the one “wearing the BA hat”. You will learn what “requirements” really are and what different types of requirements exist. Because many requirements define future information technology (IT) solutions, the authors share their experience on how Waterfall, Iterative, Agile, and Experimental (aka “Chaotic”) Software Development methodologies impact the business analysis responsibility. Who Needs Business Analysis Skills? Although the field of Business Analysis offers great career opportunities for those seeking employment, some level of business analysis skill is essential for any adult in the business world today. Many of the techniques used in the field evolved from earlier lessons learned in systems analysis and have proven themselves to be useful in every walk of life. We have personally experienced how business analysis techniques help even in your private life. We wrote this book for everyday people in the real world to give you a basic understanding of some core business analysis methods and concepts. If this book answers some of your questions, great. If it raises more questions than it answers (implying that it piqued your curiosity), even better. If it motivates you to learn more about this emerging and fascinating topic, it has served its purpose well. WHO WILL BENEFIT FROM READING THIS BOOK? Many distinct roles or job titles in the business community perform business needs analysis for digital solutions. They include: - Product Owners - Business Analysts - Requirements Engineers - Test Developers - Business- and Customer-side Team Members - Agile Team Members - Subject Matter Experts (SME) - Project Leaders and Managers - Systems Analysts and Designers - AND “anyone wearing the business analysis hat”, meaning anyone responsible for defining a future digital solution TOM AND ANGELA’S (the authors) STORY Like all good IT stories, theirs started on a project many years ago. Tom was the super techie, Angela the super SME. They fought their way through the 3-year development of a new policy maintenance system for an insurance company. They vehemently disagreed on many aspects, but in the process discovered a fundamental truth about IT projects. The business community (Angela) should decide on the business needs while the technical team’s (Tom)’s job was to make the technology deliver what the business needed. Talk about a revolutionary idea! All that was left was learning how to communicate with each other without bloodshed to make the project a resounding success. Mission accomplished. They decided this epiphany was so important that the world needed to know about it. As a result, they made it their mission (and their passion) to share this ground-breaking concept with the rest of the world. To achieve that lofty goal, they married and began the mission that still defines their life. After over 30 years of living and working together 24x7x365, they are still wildly enthusiastic about helping the victims of technology learn how to ask for and get the digital (IT) solutions they need to do their jobs better. More importantly, they are more enthusiastically in love with each other than ever before!