A first-of-its-kind comprehensive study of the formerly unchurched explodes some common myths as to what it takes to reach people and provides insight into how the Christian church can develop effective approaches to reach the growing number of unchurched in North America.

We’ve read all the hot books on evangelism, we’ve attended scores of seminars—and still we’re not reaching the unchurched. Eighty to ninety percent of churchless Americans will never darken our culturally relevant, seeker-sensitive doors. What are we missing?Maybe we’ve been asking the wrong people. Instead of consulting the unchurched masses, it’s time we heard what the small but important minority who have recently begun attending a church have to say. What made the difference for them? What critical factors helped spark their faith in Jesus and drew them into the community of believers?Thom S. Rainer, dean of the Billy Graham School of Missions, Evangelism and Church Growth, shares the results and conclusions of his school’s groundbreaking survey of the formerly unchurched. At last, here are proven insights into what evangelistically effective churches are doing right. Flying in the face of much contemporary wisdom, the answers will surprise you.This is truly one of the most valuable resources you can own as a church leader. Filled with charts, graphs, and other visual aids, plus an abundance of true-life accounts, this book explodes common myths about the unchurched. You’ll discoverWhy pastors and doctrinal preaching are criticalThe enormous influence of family and relationships Which things matter more than we’d thought, and which matter lessWhat causes visitors to returnThe traits of unchurched-reaching leadersHow to preach effectively to the unchurchedHow to become a church for the unchurchedAnd much, much moreThis eye-opening compendium of information includes reproducible appendices that can help you fine-tune or even restructure your church. From one of the nations foremost authorities on evangelism and church growth, here are insights and tools that will change the way you think of and deal with--and win--unchurched men and women who long to connect with God.Photocopyable material includesUnchurched-Reaching Readiness InventoryChurch Health Survey

Create a church unchurched people absolutely love to attend. Deep and Wide provides church leaders with an in-depth look into North Point Community Church and its strategy for creating churches unchurched people absolutely love to attend. Now available in an expanded edition, this trusted resource has sold over 250,000 copies. In it, Andy Stanley explains: His strategy for preaching and programming to both mature believers and cynical unbelievers North Point's spiritual formation model: The Five Faith Catalysts Three essential ingredients for creating irresistible environments How to tackle the challenge of transitioning a local congregation If your team is more concerned with who you are reaching than who you are keeping, the expanded edition of Deep and Wide will be more than a book you read; it will be a resource you come back to over and over! New bonus content includes a study guide, church staff helps, and an interview with Andy on the most frequently asked questions about Deep and Wide.

This book is an alarming look at today's church and how it must reverse its failure to reach an unchurched culture. Alvin L. Reid examines the causes behind the change from America's Christian identity and the resulting failure of the American church to understand and utilize the New Testament pattern of penetrating an indifferent culture with the gospel.

Kimball provides an overview of the six most common objections emerging generations have with church and Christianity along with the biblical answers to these objections and examples of how churches are facing this challenge.

Part research project, part detective story, this book presents results from the most comprehensive study of successful churches in history. These 586 churches across America all excel in winning new souls for Christ, and have a remarkable range of things in common. Some stereotypes are shattered, some results are astonishing, and everything is written in a readable, non-technical style.-- Includes churches with at least one baptism per 19 members annually-- Churches range from 60 to 6,000 in membership; more than 2/3 claim 100-499 members-- Reveals the seven evangelism tools most important to successful churches-- Discusses popular misconceptions about church location, size, event evangelism and more

Trade paperback conversion of popular book from leading church research author Thom S. Rainer.