"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap

A Pulitzer Prize–winning journalist pulls back the curtain on the extraordinary inner lives of America’s most obsessive sports fans. There are fans, and then there are fanatics. In this wondrously immersive look at American sports fandom, George Dohrmann travels the country to find out what distinguishes an ordinary, everyday enthusiast from that special breed of supporter known as the superfan. In Minnesota, Dohrmann meets newly minted generals of the Viking World Order, a Minnesota Vikings affinity group organized along military lines. In Oregon, he shares a few beers with a determined soccer fan who amassed—almost singlehandedly—a four-thousand-strong cheering section for the fledgling Portland Timbers. In Illinois, he talks with the parents of a five-year-old boy whose intense hatred of Tom Brady went viral on YouTube. Through these and other intimate profiles, Dohrmann shows us the human faces behind the colored face paint, the real people inside the elaborate costumes who prowl the stands and parking lots at stadiums from coast to coast. In addition to the fans themselves, Dohrmann also talks with the experts who study them. He uses the latest thinking in sports psychology—some of it learned during a spirited round of miniature golf with a group of professors at the annual Sports Psychology Forum—to unravel the answers to such burning questions as: How does fandom begin? What are its effects on everyday life? When does it go too far? For everyone who’s ever body-painted their torso with the team colors of their alma mater before heading off to a sports bar—or even just screamed at their television during the NBA Finals—Superfans offers an entertaining and insightful exploration of the many ways human beings find meaning in something bigger than themselves. Featuring photos of the Rally Banana, Timber Jim, the officers of the Viking World Order, a pair of Kentucky Wildcats tattoos, a Kevin Durant jersey torched by a jilted fan, and more. Plus analysis of the . . . Arizona State Sun Devils • Chicago Bears • Dallas Cowboys • Green Bay Packers • Indianapolis Colts • Milwaukee Brewers • Nebraska Cornhuskers • New England Patriots • Oklahoma City Thunder • Philadelphia Eagles • San Diego State Aztecs • Seattle Seahawks “Well reported and meticulously researched . . . Dohrmann is a respected, diligent sportswriter and has been so for years—you don’t get Pulitzers for message-board posts.”—The Wall Street Journal

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Winning the title of "WrestleManiac" sounds pretty awesome, especially for a twelve-year-old die-hard WWE fan. The WrestleManiac gets the opportunity of a lifetime: the chance to carry the defending champ's belt at WrestleMania, not to mention a trip to the event and the possibility of meeting the champ! Problem is, first you have to win a nationwide competition, and WWE fans can be kind of . . . competitive! Read along as one kid does whatever it takes to win the title of WrestleManiac, even if it means bodyslamming the competition!

A TODAY Show Recommended Read, this beautifully intimate memoir-in-pieces uses one woman's life-long love affair with pop culture as a revelatory lens to explore family, identity, belonging, grief, and the power of female rage. Named a most anticipated book of the year by the Globe and Mail and the Toronto Star, and a best book of the year so far by Apple Books and Audible.ca. For most of Jen Sookfong Lee's life, pop culture was an escape from family tragedy and a means of fitting in with the larger culture around her. Anne of Green Gables promised her that, despite losing her father at the age of twelve, one day she might still have the loving family of her dreams. Princess Diana was proof that maybe there was more to being a good girl after all. And yet as Jen grew up, she began to recognize the ways in which pop culture was not made for someone like her—the child of Chinese immigrant parents who looked for safety in the invisibility afforded by embracing model minority myths. Ranging from the unattainable perfection of Gwyneth Paltrow and the father-figure familiarity of Bob Ross, to the long shadow cast by The Joy Luck Club and the life lessons she has learned from Rihanna, Jen weaves together key moments in pop culture with stories of her own failings, longings, and struggles as she navigates the minefields that come with carving her own path as an Asian woman, single mother, and writer. And with great wit, bracing honesty, and a deep appreciation for the ways culture shapes us, she draws direct lines between the spectacle of the popular, the intimacy of our personal bonds, and the social foundations of our collective obsessions.

The Raptors' story is an underdog story—and the same is true for their greatest superfan. This memoir offers a courtside view into the extraordinary life of Nav Bhatia. You know him as the Raptors Superfan, but Nav Bhatia's story is bigger than basketball. Nav immigrated to Canada from India after experiencing many hardships—only to face a host of new challenges. Life as an immigrant was gruelling and grey . . . and then, a new basketball team came to town. As Nav cheered on the Toronto Raptors at game after game, as they lost, as they won, on the good days and the bad, he discovered inspiration and community in the greatest game on Earth, formed life-long bonds with many of the best players the sport has ever known, and solidified his own place in the Basketball Hall of Fame. In this memoir, Nav shares his incredible personal story of triumphing over adversity, as well as the lessons that propelled him to success in all facets of life: as an entrepreneur, movie producer, humanitarian, son, father and husband, and the Raptors' most dedicated supporter. And woven throughout the book are intimate, colourful behind-the-scenes stories about the Raptors—from their very first game in 1995 to their 2019 Championship win, and beyond—that only the Superfan could know. This is a book about loyalty, perseverance and the power of sports to unite us across differences—and, most of all, about how following your passions can lead you to the most extraordinary places.

Learn why this superfan with autism felt The Wiggles changed his life and why he felt the need to follow them all over the globe for two decades. A Superfan is a true fan that is so in love with you and whatever you do, they'll go out of their way to make sure that you not only continue to be there but that everybody else knows about you too. Yahya really loves traveling and some of those adventures include visiting places like Australia (where the Wiggles are from), London, Sweden, Istanbul, and Canada. One of his favorite trips was a Mexican Cruise for his 25th birthday. Yahya’s vision for himself in the future is to be living independently and to continue writing, making videos, and traveling.