Creating memorable experiences is essential to operate a thriving hotel. But increased competition has made revenue growth and profitability equally important. That's why we've created this guide-it's filled with tips on building a revenue strategy that's right for your business, freeing you to spend more worry-free time with guests. The landscape for small and medium-sized hotels is changing constantly. As an owner or manager, you need to keep up with these changes. This book is a practical, plain-English guide to increasing your hotel revenue. It draws from cutting-edge research and the latest best practices, giving simple, workable suggestions. The book covers the fields of room pricing, your website, how to best use online travel agents, improving your reviews, offering more value, increasing the sales channels, and many more. It provides a multi-faceted approach to both getting more bookings and being able to charge more for those bookings.

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.

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31 Ways to Supercharge Your Email Marketing is filled with tactics that have been proven to work and can be implemented individually. The guide includes real world examples of what companies are doing to drive sales, improve service and keep customers coming back along with explanations of what works or doesn’t. You’ll learn how to: Increase sales by making the buying process easier Use emails to keep customers coming back to buy more Optimize messages for better results from recipients and search engines Motivate people to increase your marketing reach by sharing your message with friends Acquire more subscribers and customers Create trigger emails that reduce operating costs and generate revenue Integrate channels for a consistent brand experience

There's an old slogan from the days of the old phone books to "Let Your Fingers Do the Walking". It just meant - that it was easier to call than it was to walk somewhere. It was more time-efficient as well. The phone book is one thing - and the Internet is quite something else - with so much more power than an old paper copy of phone numbers. One of the best ways to get solar leads is to knock doors... Why? One reason is, it is easy to get to a whole bunch of potential leads in a short period of time. It just takes a minute or two to check a door - and only a couple of minutes more if someone answers and you can personalize the encounter using their own information. So in the span of an hour or so, you can reach a dozen or more households. So, what if I could show you a way - that you could talk to the same people whose doors you would have knocked - without ever leaving your home? I can teach you to create a set of leads that is geographically-centered, with which you already have a connection, so they'll open up that proverbial door to you and to solar. That is what this book is about - teaching you to get your numbers up using free Internet tools with a set of leads that is statistically known to close at a higher percentage than door-knocked or canvassed leads. Using these free Internet tools in a strategic combination allows you to just let your fingers do the walking through a neighborhood - quickly and efficiently. Sound good? This is written for solar sales consultants. If you sell residential solar and are responsible in any way, shape or form for your own leads, this book is for you! This information will expand your reach as far as you want to reach. It will turn one lead into 6 if you follow the 6-pack method. It will jump start your referrals and make great ambassadors out of your customers. If you give someone a fish - you feed them for a day - if you teach them how to fish, you feed them for a lifetime. I hope - in my way - this is teaching you how to fish in an amazingly large ocean that has plenty of fish to choose from and we all make great livings while we help more people "Go Green" by installing solar. This book assumes you have a basic knowledge of solar sales and basic computer talent. I'm not setting out here to teach you how to do solar sales, instead I'm hoping that getting you more qualified referral leads, you'll be able to increase your solar sales success rate. So basic solar sales knowledge is assumed. Technically, I expect that you know how to type in a URL to go to a website, and to know how to use your cell phone for texting and phone calls. If we're good on those skills - then you're ready! Supercharge Your Solar Sales Table of Contents Introduction Who this book is for Who this book is NOT for About EJThornton Warning Don't Buy Leads Referrals are the best - or are they? Start with an Anchor Address Get the 6-Pack Is it a Good House for Solar How Long Have These Neighbors Lived in that house? Who Lives There Now How Do You Find the Decision Makers? How Do You Handle a Rental Property? The "Do Not Call"List What Else Can You Tell? Leave your anchor address' customer with a link they can post on social media Keep in Touch with Milestone Metrics Other ideas to help you Find 'Hot ' Addresses Equations and Calculators Other Services Resources

Are you a digital marketing agency owner looking to take your business to the next level? To maximize the online potential and earnings for your agency, you need to know what to do, how to do it, and how to stay one step ahead of the game; that’s why we created this book! The “Digital Agency Owners’ Handbook - Tactics to Supercharge Your Revenue and Performance for Clients” shows you how to take control of your agency’s digital marketing solutions, boost your clients’ success and profits, and acquire new leads, all in eight simple chapters. Best of all, we cut through all the jargon to ensure you get where you need to go in the most effective and efficient way possible. From turbocharging your agency's online profitability to taking full advantage of your SEO, copywriting, and paid marketing services, this guide is essential reading for any digital agency owner looking to grow their business.After reading this book, you will know: ● How to expand your agency by targeting high-quality business prospects. ● Leverage high-value, cutting-edge marketing strategies that work in today's digital age. ● How to create a fool-proof process for acquiring new clients that actually works! ● Much, much more! The future is now, so take the next leap and bring your agency to the forefront of the digital marketing revolution