Superbrands aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the seventh edition of Superbrands and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.

Aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The 7th edition of this publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there.

Compiling the best practices of business excellence frameworks around the world, this new book addresses the need for innovative research on sustainable business performance. Using detailed empirical studies, the authors outline the motives and benefits of the implementation of such frameworks in different geographical regions. Comprehensive case studies showcase how the variety of excellence frameworks are manifested in their work cultures, values and beliefs. Academics studying quality management, HRM, and international business will find this book an essential read as it establishes the relevance of human capital in achieving and sustaining global business excellence.

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"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.