The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: *Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. *Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

Power up your child's reading with Mario, Luigi and their friends in the Super MarioTM first-ever Step into Reading level reader! Nintendo and Super Mario fans ages 5-8 will love to meet Mario, Luigi, and all their friends and foes in this Step 3 Step into Reading level reader. Step 3 readers feature engaging characters in easy-to-follow plots about popular topics. For children who are ready to read on their own. Mario first appeared in 1981 with the arcade classic Donkey KongTM, and has since gone on to star in many adventures, allowing him to evolve into the beloved icon he is today. He is a video game sensation, appearing across all genres--from action-platformers to sports, kart racing and beyond.

This brand-new full-color activity book with over 500 stickers stars Nintendo's classic team of Mario and Luigi, and their most fearsome foes! Super Mario fans will love this full-color activity book featuring Mario, Luigi, Princess Peach, and all their foes--Bowser, Koopalings, Wario, Waluigi, and more! It's filled with action-packed activities and over 500 stickers for gamers of all ages! Mario made his debut in the 1980s in arcades around the world and has since gone on to star in many adventures, evolving into the beloved icon he is today. He is a video-game sensation, appearing across all genres--from action platformers to sports, kart racing, and beyond.

Join Mario and his friends as they battle the baddies and journey to different Super Mario Bros. worlds in this rainbow pencil doodle book. Super Mario fans ages 3 to 7 will let their imaginations soar with their own creative doodles with Mario, Peach, Bowser, and more in this activity book featuring 128 awesome pages to color and a chunky rainbow pencil that writes in four different colors: red, blue, green, and yellow! Yippee! Mario first appeared in 1981 with the arcade classic Donkey Kong, and has since gone on to star in many adventures, which has allowed him to evolve into the beloved icon he is today. He is a video-game sensation, appearing across all genres--from action platformers to sports, kart racing, and beyond.

Here we go! Super Mario(TM) fans will love this hardcover full-color activity book starring Nintendo's classic team of Mario, Luigi, and their friends! Super Mario fans of all ages will love this hardcover full-color activity book featuring Mario, Luigi, Princess Peach, and all their friends from the Mushroom Kingdom. With tons of epic games and boss puzzles, Super Mario fans will love to power up with this super-interactive book! Mario first appeared in 1981 with the arcade classic Donkey Kong(TM), and has since gone on to star in many adventures, allowing him to evolve into the beloved icon he is today. He is a video-game sensation, appearing across all genres--from action-platformers to sports, kart racing, and beyond.

The Super Mario franchise has been setting trends for more than 30 years, from the 1985 release of Super Mario Bros. to Super Mario Odyssey in 2017. Now Mario, Princess Peach, Bowser, and the crew have made their jump to the Nintendo Switch. This entertaining and informative guide covers everything you should know and love about Super Mario, including character profiles, game play tips, and surprising facts. It also features exclusive tricks for the hot new game Super Mario Odyssey and all the best strategies for Super Mario Run. With full-color screenshots from the latest releases—Super Mario Odyssey, Super Mario Run, and Mario Kart 8 Deluxe—as well as a look back through decades of adventures, this is a must-have for any fan.

Super Mario Bros. 4, featuring the biggest star of the video game world, will be packaged with every 16-bit Super Nintendo set sold. A joint promotion with GamePro TV show and GamePro magazine will guarantee Mario's ongoing popularity. Players will need this "secrets" book to get them through the game.