Discusses how to use the rules of strategy for sucess in business.

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Use the concepts of the philosophy of war to become an important competitive sports player! This is how Sun Tzu would apply the strategies and tactics of war to your development and advise you on your training. This book provides guidelines to effective training, mental preparation, planning, thinking, and execution of your on-field sports career. Gain new insights and advantages that will: Beat out and overcome better players Trap and misdirect opponents Design useful strategies Devise effective tactics Attack efficiently Defend aggressively

A simple guide to using the basic principles of strategy to build a successful business, this book reduces hundreds of pages of business strategy into nine easy to understand formulas that every business person needs to master for business analysis and competitive success.

If you are young person growing up today, you are entering a world that is growing more and more competitive. If you want more control over your life, this book makes is designed to give you every advantage in every challenge you face. In it, you will learn that winning isn't a matter of how big you are or who your family is, but in learning how to control your own decisions and influence the decisions of others. In this book, you learn 2,500 year-old secrets of the warrior's philosophy. This philosophy enables you to win any challenge. For over 2,500 years, Sun Tzu's " The Art of War" has been used to train warriors in the magic of strategic thinking. This book contains the only award-winning English translation of Sun Tzu's work. It also contains the "Warrior's Apprentice," which applies these lessons line-by-line to the real life challenges that you face everyday as a young person. This proven philosophy is the basis of all martial arts, but the art here isn't physical. It is a mental discipline, a way of seeing the world and making better decisions about what to do and how to do it. As a guide to the power of strategy, this book can transform your life. It gives you a new way understanding your possibilities and the opportunities that are waiting for you. Buy it today and benefit from it forever! This book was written by Gary Gagliardi, America's leading authority on Sun Tzu's The Art of War and on the application of its competitive principles. Mr. Gagliardi isn't just a very writer, but he built an Inc. 500 software company before deciding to leave the business world to focus on education, training people in competitive thinking. His books on Sun Tzu and competition, including this one, have won award-recognition over and over again. Contents Forward: Choosing to Win9 Introduction: 5 Elements & 9 Skills20 1 Analysis27 The Skill of Prophecy29 2 Going to War41 The Choice of Paths43 3Planning an Attack53 The Power of Fellowship55 4Positioning65 The Place of Judgment67 5Momentum 77 The Element of Surprise79 6Weakness and Strength91 The Alchemy of Opposites93 7 Armed Conflict107 The Suppression of Hostility109 8 Adaptability 121 The Mastery of Change123 9Armed March131 The Path of Progress133 10Field Position 151 The Vision of Opportunity153 11Types of Terrain 169 The Miracle of Training171 12 Attacking with Fire195 The Discipline of Danger197 13 Using Spies 207 A Network of Sources209 Glossary of Key Concepts220 Art of War Index224

Only enter the battles you know you can win. Know how to deceive the enemy - appear weak when you are strong, and strong when you are weak. These are some of the key principles from The Art of War, the definitive text on military strategy and warfare, written by the Chinese general Sun Tzu around 500 BC. This book by Sam Hua, bestselling author on Ancient Chinese philosophy and wisdom, provides today's reader with a thorough understanding of The Art of War, both in its original context and how it can be applied in modern times.

Use the concepts of the art of war to become an important competitive sports player This is how Sun Tzu would apply the strategies and tactics of war to your development and advise you on your training. This book provides guidelines to effective training, mental preparation, planning, thinking, and execution of your on-field sports career. Gain new insights and advantages that will: Beat out and overcome better players Trap and misdirect opponents Design useful strategies Devise effective tactics Attack efficiently Defend aggressively "(This is a companion book to "The Art of Team Coaching.")""