* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to calculate the ROI (Return on Investment) of your content marketing strategy. You will also discover : the main criteria for successful marketing; the indicators to monitor and how to calculate them; how to convince internally and how to obtain budgets; the importance of the proposed experience and the requirement of quality; the major steps to evaluate in order to attract potential customers and lead them to conversion. Content marketing has become an important part of many companies today. It represents a high-potential option compared to declining practices such as traditional advertising. However, it is difficult for professionals to find the right method, and especially to quantify their results. It is then impossible to remedy their shortcomings and to target the best performing channels. To deploy an intelligent strategy, it is essential to know how to evaluate the results of its activities. Here is the method for calculating the ROI of your content. *Buy now the summary of this book for the modest price of a cup of coffee!

The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

Durch die Lektüre dieser Zusammenfassung erfahren Sie, wie Sie den ROI (Return on Investment) Ihrer Content-Marketing-Strategie berechnen können. Sie werden auch erfahren, : die wichtigsten Kriterien für erfolgreiches Marketing; die zu überwachenden Indikatoren und wie man sie berechnet; wie Sie intern überzeugen können und wie Sie Budgets erhalten; die Bedeutung der vorgeschlagenen Erfahrung und die Anforderungen an die Qualität; die wichtigsten Schritte, die zu bewerten sind, um potenzielle Kunden anzuziehen und sie zur Konversion zu führen. Content Marketing ist heute für viele Unternehmen zu einem wichtigen Bestandteil geworden. Im Vergleich zu rückläufigen Praktiken wie der traditionellen Werbung stellt es eine vielversprechende Option dar. Für Fachleute ist es jedoch schwierig, die richtige Methode zu finden und vor allem ihre Ergebnisse zu quantifizieren. Es ist dann unmöglich, ihre Mängel zu beheben und die Kanäle mit der besten Leistung ins Visier zu nehmen. Um eine intelligente Strategie zu entwickeln, muss man wissen, wie man die Ergebnisse seiner Aktivitäten bewerten kann. Hier ist die Methode zur Berechnung des ROI Ihrer Inhalte.

Door deze samenvatting te lezen, ontdek je hoe je de ROI (Return on Investment) van je contentmarketingstrategie kunt berekenen. Je zult ook ontdekken : de belangrijkste criteria voor succesvolle marketing; de indicatoren die je in de gaten moet houden en hoe je ze berekent; hoe u intern kunt overtuigen en hoe u budgetten kunt verkrijgen; het belang van de voorgestelde ervaring en de vereiste kwaliteit; de belangrijkste te evalueren stappen om potentiële klanten aan te trekken en ze tot conversie te brengen. Contentmarketing is tegenwoordig een belangrijk onderdeel van veel bedrijven. Het vertegenwoordigt een veelbelovende optie in vergelijking met afnemende praktijken zoals traditionele reclame. Het is echter moeilijk voor professionals om de juiste methode te vinden en vooral om hun resultaten te kwantificeren. Het is dan onmogelijk om hun tekortkomingen te verhelpen en zich te richten op de best presterende kanalen. Om een intelligente strategie in te zetten, is het essentieel om te weten hoe je de resultaten van de activiteiten kunt evalueren. Hier volgt een methode om de ROI van je content te berekenen.

Ao ler este resumo, o senhor descobrirá como calcular o ROI (Return on Investment) de sua estratégia de marketing de conteúdo. O senhor descobrirá também : os principais critérios para o sucesso da comercialização; os indicadores a serem monitorados e como calculá-los; como convencer internamente e como obter orçamentos; a importância da experiência proposta e a exigência de qualidade; os principais passos para avaliar, a fim de atrair clientes potenciais e levá-los à conversão. O marketing de conteúdo tornou-se hoje uma parte importante de muitas empresas. Ela representa uma opção de alto potencial em comparação com práticas declinantes como a publicidade tradicional. No entanto, é difícil para os profissionais encontrar o método certo, e especialmente para quantificar seus resultados. É então impossível remediar suas deficiências e visar os canais com melhor desempenho. Para implementar uma estratégia inteligente, é essencial saber como avaliar os resultados de suas atividades. Eis aqui o método para calcular o ROI do seu conteúdo.

Would you like your business to hit its Online Marketing goals and profit margins this year? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, read on... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing. But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover: - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Six reasons why Content Marketing is critical to your business or company's success - A step-by-step plan on how to connect your target niche with your Content Marketing for business success - How to effectively learn about your target audience for better Content Marketing - Nine strategic places to place your content online for your target audience to easily access - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Additional information that you'll discover: - Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Eight Secret Strategies on What Makes Great Content which leads to profit ...and much, much more! Added BONUS: - Includes a Bonus Chapter: "Integrating Content Marketing with Social Media Marketing" With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach, you will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. So if you want to promote your products and services using this effective Online Marketing approach that leverages content and aims to boost your business today, simply click on the "Buy Now" button to get started.