Please note: This is a companion version & not the original book. Sample Book Insights: #1 When Bezos started Amazon, he worked at a Wall Street firm famous for its quantitative trading methods. In 1994, he was appointed to lead the effort to study potential business opportunities that could be created by the Internet. #2 When Bezos started Amazon, he knew that the Internet would change customers’ shopping experience in a fundamental way. He envisioned that one day, Amazon could achieve the ultimate in personalization: a different version of the website for each customer based on the patterns and preferences derived from their previous shopping records. #3 Bezos’s focus on the customer was the basis of Amazon’s rapid growth. He believed that our consumer franchise is our most valuable asset. Amazon launched Prime in 2005, a $79 annual membership fee for free two-day shipping. As of December 31, 2018, Amazon had more than 100 million prime members around the world. #4 A first-party selling business is a store, and does not qualify as a platform. A platform engages multiple parties, facilitates complicated transactions and interactions with multiple products and services, and creates value for all parties involved.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 When Bezos started Amazon, he worked at a Wall Street firm famous for its quantitative trading methods. In 1994, he was appointed to lead the effort to study potential business opportunities that could be created by the Internet. #2 When Bezos started Amazon, he knew that the Internet would change customers’ shopping experience in a fundamental way. He envisioned that one day, Amazon could achieve the ultimate in personalization: a different version of the website for each customer based on the patterns and preferences derived from their previous shopping records. #3 Bezos’s focus on the customer was the basis of Amazon’s rapid growth. He believed that our consumer franchise is our most valuable asset. Amazon launched Prime in 2005, a $79 annual membership fee for free two-day shipping. As of December 31, 2018, Amazon had more than 100 million prime members around the world. #4 A first-party selling business is a store, and does not qualify as a platform. A platform engages multiple parties, facilitates complicated transactions and interactions with multiple products and services, and creates value for all parties involved.

How do we design a new-age organisation and make it agile, responsive and resilient to lead in the fourth industrial revolution? What leadership approach enables leaders to continue to innovate irrespective of the complexities of the situation? Through expansive and insightful real-life case studies, Aravind cleverly outlines the answers to these questions and offers a breakthrough framework for the organisations to win in the new age.

How do you gain an edge in the digital world order? “Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”—Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia The old ways of creating competitive advantage for your business—such as building moats to ward off competitors—have become dangerous. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value. A handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses. Most, however, are stalled—and the clock is running out. In this lively, accessible guide, Ram Charan, bestselling author and adviser to some of the world’s top CEOs and boards, redefines competitive advantage for the digital-first era, offering a set of new rules to get ahead: • Create an ecosystem with third-party partners to revolutionize and personalize the customer experience. • Empower teams focused on a single task, building a “social engine” that drives constant innovation, fast execution, and customer satisfaction. • Attract funders who understand the big picture: that beyond a certain scale, major upfront spending will turn into a cash-generation machine. Filled with stories that peek behind the curtain of digital behemoths as well as traditional companies that have transformed their organizations, Rethinking Competitive Advantage offers concrete advice and methods to help you conceive of new market spaces and moneymaking models. Competing against digital giants might seem daunting, if not impossible. The necessary computing power is within any company’s reach. By borrowing from these digital winners’ playbooks, traditional companies and upstarts alike can gain an upper hand. Whether you’re in the C-suite or brainstorming the next big idea from your garage, Rethinking Competitive Advantage is the ultimate guide to creating competitive advantage today.

A radical new leadership strategy to transform business as we know it—from a dream team of INSEAD professors and mega-bestselling author Ram Charan The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came—in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change? The authors of The Phoenix Encounter Method don’t advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground—throwing yourself into a firestorm change—and turning the upheaval to your organization’s advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever. Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from the senior global leadership program of INSEAD, one of the world’s top graduate business schools. The resulting methodology, based on analysis of thousands of articles, studies, reports, and academic and business practice, was field tested in real-life Phoenix Encounters conducted with more than fifteen hundred senior executives—from startups and family businesses to legacy companies—representing a broad range of industry and sectors in both developed and developing economies. Whatever your sector or industry, if you’re responsible for your organization’s ability to use change as a transformative opportunity, you’ll appreciate the dramatic impact The Phoenix Encounter Method will have on you, your leadership, and your organization.