Areté "Areté: Activate Your Heroic Potential" by Brian Johnson is a comprehensive guide aiming to inspire and equip individuals to reach their highest potential. The book is a culmination of Johnson's extensive experience in personal development, synthesizing ancient wisdom and modern science with practical tools. It has received commendations from various leaders and thinkers, underscoring its impact and potential for personal transformation.One of the core aspects of the book is its focus on "Areté," an ancient Greek concept that signifies excellence and the fulfillment of one's purpose or potential. Johnson's interpretation of Areté is modern and practical, designed to be applicable to contemporary life. The book is structured around several key objectives and virtues that are crucial for personal growth and development.

"This book will change your life. And, if enough of us commit, it will change the world." -- Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary StutzIn Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the subtitle of the book, help you win the ultimate game of life and fulfill your destiny. Phil Stutz, MD, the author of The Tools, who was featured in the Netflix documentary called Stutz, wrote the foreword to the book. He says: "What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He's developed a training program for the soul. Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm, and an unshakable faith in the future. This book will change your life. And, if enough of us commit, it will change the world."

"This book will change your life. And, if enough of us commit, it will change the world." -- Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary by Jonah Hill, Stutz In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you win the ultimate game of life and fulfill your destiny. Phil Stutz, MD, the author of The Tools, who was featured in the Netflix documentary by Jonah Hill called Stutz, wrote the foreword to the book. He says: "What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He's developed a training program for the soul. Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm, and an unshakable faith in the future. This book will change your life. And, if enough of us commit, it will change the world."

More than 25,000 copies sold in three languages! Updated and Expanded with New Content However your past has shaped you, your future is yours to shape, and if you want to shape it for success, you’ll find no better coach than Alden Mills. Using the power of a parable and his own experiences as a Navy SEAL and accomplished entrepreneur, Mills shares his proven framework for success as embodied by the action-based acronym UPERSIST: Understand the why; Plan in three dimensions; Exercise to execute; Recognize your reason to believe; Survey your habits; Improvise to overcome; Seek expert advice; and Team up. At the core of Be Unstoppable is the parable of a young skipper who meets a remarkable, seasoned captain. This chance meeting changes the young skipper’s direction in life, setting him on course to identify and achieve his dreams. Each chapter concludes with action steps distilled from the story and from Alden’s experiences as a U.S. Navy SEAL Commander and a business leader and entrepreneur. You see others who have the things you want money, joy, success and suppose that they were born with special talent or into a family which made these things easy to attain. They are just lucky. What you don't know is that there is a methodology to success. BE UNSTOPPABLE contains a system to gain this vital skillset.

AN INSTANT PUBLISHERS WEEKLY BESTSELLER “This book will change your life. And, if enough of us commit, it will change the world.” — Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary, Stutz In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny. If you asked the ancient stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self moment to moment to moment. Phil Stutz, MD, the author of The Tools, who was featured in the Netflix documentary called Stutz, wrote the foreword to the book. He says: “What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He’s developed a training program for the soul. Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm, and an unshakable faith in the future. This book will change your life. And, if enough of us commit, it will change the world.”

The Class We Never HadIsn't it a bit odd that we went from Science to Math to History but somehow missed the class on how to live? For some wacky reason "Optimal Living 101" didn't make the schedule... But imagine if that class did exist-and the teachers included everyone from the old school philosophers like Socrates, Marcus Aurelius, Emerson, Nietzsche and the Buddha to modern gurus like Joseph Campbell, Dan Millman, Deepak Chopra, Eckhart Tolle and Wayne Dyer plus the world's leading positive psychologists like Sonja Lyubomirsky, Tal Ben-Shahar and Martin Seligman who are *scientifically* establishing how we can live with more happiness, meaning and mojo. Think of this book as the nerd in the class a Philosopher's notes on that awesome class. From "Spiritual Farts" and "110-Year Old You"s to "The Tolle Trap" and "Blissipline," you'll have fun getting your wisdom on in this inspiring, playful, wise and practical little book as Brian Johnson shares one hundred of his favorite Big Ideas on how to create a life brimming with a radiant enthusiasm only discovered when we align with the fundamentals of Optimal Living.