How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. This book explains all the tactics you need to enchant.

'Read this book to create a company as enchanting as Apple' Steve Wozniak 'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson How to Win Friends and Influence People for the digital age ---------------------------------------------------------- Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people. In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions. ---------------------------------------------------------- 'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus

Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise. The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People, in which Kawasaki asserts that the fundamental goal of influence is not to get your own way, but to bring about a change of heart in other people by working with and through them. Covering subjects like How To Make An Enchanting Product, How To Overcome Resistance, and How To Enchant Your Boss, this is another classic in the making from one of the most respected voices in business.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the art of enchantment in business and everyday life, as well as the tips and practices to re-enchant and give meaning to authentic communication. You will also discover : what is enchantment, why it is necessary and what are its values; that enchantment requires work and learning; what are the effects of enchantment on others and on the environment; how to be loved and appreciated by others; how to build trust to break down resistance; how to use communication tools such as Facebook, YouTube, LinkedIn and other networks for sharing; how to keep the enchantment alive. Guy Kawasaki invites his readers to take a fresh look at the world around them in order to renew with a more sincere and joyful communication, and above all, to act and undertake. From his personal experience of enchantment to the discovery of other portraits of people who let themselves be enchanted, he invites you to rethink your relationship with others by plunging you into the heart of the essence of enchantment: action. Between psychological techniques and practical tips, "The Art of Enchantment" offers the reader the possibility to discover his potential for enchantment and become an entrepreneur in his turn. It is a guide to practical wisdom, an initiatory journey worthy of the philosophers of ancient Greece, based on happy life and "praxis", namely, action. A guide to understand the workings and mechanisms of enchantment and to become in your turn a magician. *Buy now the summary of this book for the modest price of a cup of coffee!

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."

"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.