The must-read summary of Michael Treacy's book: "Double-Digit Growth: How Great Companies Achieve It - No Matter What". This complete summary of the ideas from Michael Treacy's book "Double-Digit Growth" shows how growth is like oxygen for businesses - it's essential. Growing companies thrive and attract all the best talent and resources whereas shrinking companies tend to wither and die. In his book, the author explains how smart managers will acknowledge this and ensure that their companies achieve steady double-digit growth year after year, regardless of the state of the economy, competition and customer demands. By reading this summary, you can learn and apply the five disciplines needed for sustainable growth in your own business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Double-Digit Growth" and discover the key to achieving sustainable double-digit growth.

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits. Treacy's main point is simple—it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth: • Keep the growth you have already earned • Look for growth where it's likely to be found • Take business from your competitors Treacy believes that any business can grow at a consistent double-digit rate, and with Double-Digit Growth, managers and investors now have the tools to achieve that lofty goal and maintain corporate success. On the web: http://www.michaeltreacy.com

If You Only Have Time To Read One Business Book This Year, This Is The One To Pick Dr. Jean-Paul Garnier, Ceo, Glaxosmithkline Growth Is The Oxygen Of Business. Growing Companies Thrive; Shrinking Companies Die. Yet, In A Difficult Economy, Managers Everywhere Know That Growth Is Impossible. The Best You Can Hope For Is To Hold Your Ground. Right? Not According To Michael Treacy, Who Warns That Many Corporations Have Simply Lost The Discipline To Grow. In Double-Digit Growth, He Proves That Steady Double-Digit Growth Is Not A Dream, But A Plausible Scenario. Treacy Has Studied The Companies That Grow Year In, Year Out And He Knows What Works. He Draws On Case Studies From The Likes Of Dell, Paychex, And First Data To Reveal The Formula Growth Initiatives Built On Five Separate, Clear, And Achievable Strategies To Grow By 10 Percent Or More, Year After Year, In Good Times And Bad, Without Cheating.

The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices". This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with the availability of the internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures. In his book, the author provides a guide to navigating this evolution and how you can take advantage of the internet to influence the choices of your customers. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Web Rules" and find out how you can benefit from the changing marketplace and the possibilities presented by the internet.

The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "Conversational Capital: How to Create Stuff People Love to Talk About". This complete summary of the ideas from Bertrand Cesvet, Tony Babinski and Eric Alper's book "Conversational Capital" shows the importance of injecting intensity into ordinary products and services to turn them into experiences that consumers love and will rave about to others. In their book, the authors explain the benefits of using this method to gain customers in today's modern media market. By reading this summary, you will learn why conversational capital is the most important thing you will ever learn and the endless benefits it will have for your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Conversational Capital" and learn the secrets to reaching customers and getting your brand out there.

The must-read summary of Michael Mauboussin's book: "Think Twice: Harnessing the Power of Counterintuition". This complete summary of the ideas from Michael Mauboussin's book "Think Twice" reveals the reasons why people sometimes make bad decisions. In his book, the author explains that this comes down to the mental software that is hardwired into the human brain. Most of us would rather do whatever comes to mind first rather than properly calibrating the evidence which lies at hand and applying that to our decision making. This summary demonstrates why you should try and think twice when making decisions in order to reduce the number of mistakes you make. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Think Twice" and find out how to make better decisions in your personal and professional life.