“Has the potential to transform how all companies are run…Nothing could be more valuable!”—Mark Drewell, CEO, Globally Responsible Leadership Initiative (GRLI) From two of the world’s most successful business leaders comes Common-Sense Business—an accessible, actionable guide to better leadership, increased profits, and a more sustainable economic model predicated on prudence and socially conscious business. Common sense and prudence have long been among the guiding tenets of society, but in today’s economy they have been completely abandoned in the interest of blindly maximizing profits. Common-Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good. Ted Malloch, a thought leader and policy influencer in global economic strategy, and Whitney MacMillan, the former chairman and CEO of the world’s largest private corporation, draw on recent research, history’s greatest minds, and their own successes to explain that ethically driven business is both a moral and financial necessity. Inspired by Thomas Paine’s Common Sense, this work explains to readers in all walks of life that ethically driven business will lead to better long-term profits, larger customer bases and more positive customer relations, and a holistically improved business. This book is a must-read for business owners, entrepreneurs, students, and businessmen and women in all sectors of the economy.

The must-read summary of Steve Gottry's book: "Common Sense Business: Starting, Operating and Growing Your Small Business – In Any Economy!". This complete summary of the ideas from Steve Gottry's book "Common Sense Business" shows that you always learn far more from your failures in running a small business than you ever learn from your successes. According to Helen Keller, “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved”. If you’re genuinely smart, you’ll learn from the success and failures of other people rather than trying to make all the mistakes yourself. This summary highlights solid pieces of advice to make sound business decisions when you take the plunge and start your own small business. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Common Sense Business" and discover an indispensable guide for business leaders and managers.

A book about common sense, what it is, how to make it, and how to put it into practice across all contexts of leadership and life

Thomas Paine (1737 - 1809) was an Englishman and American political activist. He authored pamphlets which helped motivate the American colonists to declare independence in 1776. Common Sense is his most famous of such pamphlets.

Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made. As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.