In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Successful Persuasion is for anyone who is interested in increasing their own ability to communicate persuasively. Be it the businessman in the boardroom, the preacher on the pulpit, or the mother sitting in the back row of the PTA meeting- all would benefit significantly if they could only present themselves, and their ideas, in a more convincing fashion. Successful Persuasion takes the reader through a series of lessons that are succinctly stated, yet eloquently written. The reader will be delighted with the information contained and equally entertained by the light-hearted tone and quick pace of this book.

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

In this remarkable book, Napoleon Hill, whose world bestseller, Think and Grow Rich, has shown millions of people the way to success, reveals the most potent and practical part of his famous formula: the art of persuasion.

Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

" If you want to discover what it really takes to persuade someone, then keep reading... This book invites you on a journey into the human mind and how the emotions, perceptions, expectations, and abilities of that mind can be molded into complying with others' suggestions. It is a journey that teaches how mind control works, the techniques and methods used to move a person toward a decision, and how some individuals use these methods to prey on others. Like many things, persuasion has both a positive and a negative result. This book delves into both. This complicated topic is presented in an easy-to-read fashion, with practical advice for the would-be mind manipulator as well as the person who may be the target of the influencer. For one, it's a how-to guide; for another, a survival guide. Either way, it provides must know information about persuasion, mind control, seduction, and dark psychology. Here's just a fraction of what you'll discover: - Ego: friend or foe? A look at how ego management is an asset in negotiation - Don't say that: what to avoid saying in conversation - Nice and effective ways to exert influence - How Bruce Lee inspired persuasion concepts - Scientifically proven principles of persuasion - Seduction as manipulation: don't be a victim but use the techniques to influence others - What you need to understand about human behavior and dark psychology - Powerful NLP techniques that can be used for manipulation purposes - Highly effective mind control techniques - And much, much more Contained in this book are tools and tricks to help you master persuasion, be a better-informed consumer, and learn how to avoid being a victim of criminal acts. It is an excellent resource for our times. "