Everyone at some point in their life will have to attend an interview. Whether they are applying for a job, a promotion, a training programme or even a college course, the fact remains that a questioning process will occur and the need to create a good impression is essential. Now in its fifth edition, this extremely useful guide shows you how to portray professionalism and confidence and take control of the interview process. Breaking the process down into accessible steps, Rebecca Corfield identifies the ways in which you can prepare for an interview, providing example questions and advice on how to answer them. There are also tips on what employers are looking for, how to make a presentation during an interview and vital information on how you should present yourself so that you make a good and lasting impression.

A collection of simple techniques aimed at helping anyone answer even the trickiest interview questions as well as helpful tips on body language, what to wear, and how to conquer nerves.

Interviewing skills are not simple motor skills. Rather, they involve a high-order combination of observation, empathic sensitivity, and intellectual judgment. This guidebook, now available from Waveland Press, provides a process model and a corresponding set of classroom-tested exercises designed to improve basic interviewing skills. The modelcalled the Skill Learning Cycleprovides an initial, guided experience for the complete interview-learning process, including planning, doing, and analyzing phases. It also stands as a model for the student to use in the future for continued growth in interviewing skills. In order to focus on the most basic interviewing skills, only the information-gathering function, which is common to all interviews, is discussed.

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.