In Success Platforms, author and certified project management professional (PMP), Bryan Eaton, details the twelve platforms that one must conquer to truly achieve success. With over 20 years of successful business experience with major U.S. firms in areas from broadcasting to healthcare, Eaton brings real world experiences into this holistic, integrated approach to achieving success. Having a successful platform is critical to the release of books, films and products. Yet, many ask “What is a platform?” Until now, there has been no definitive guide to building a successful platform. In an innovative perspective, Success Platforms expands the subject to include all the areas and tasks that are rarely brought into a single platform discussion. This insightful guide looks at each of the component platforms that combine to make that successful platform. Success Platforms"" breaks each area down to manageable components within each individual platform area. Individual exercises dig deeper into each subject and peel away the layers to acquire keen insights for achieving successful incremental steps to building your platform. As each platform is implemented, a synergy between the platforms organically combines to build your ""Success Platforms"". With humorous and relevant anecdotes, Eaton reveals the step-by-step means to bring successful change to anything. As with all great guides, the hazards that can be obstacles to success are exposed and countered. Success Platforms provides hands-on guidance to building the support systems that reduce risks and the unexpected in day to day success building. If you’ve ever wondered how success triumphs over failures to reach your goals, then this is your guidebook.

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Unleash unparalleled success in SaaS sales with "Beyond the Clicks: Practical Insights for Sustainable SaaS Growth.” This game-changing guide empowers sales professionals, entrepreneurs, and business leaders to dominate the fiercely competitive SaaS industry. From prospecting to sealing the deal and skyrocketing customer satisfaction, discover the art of building lasting relationships, crafting irresistible pitches, and outshining the competition. Packed with real-world examples and an unwavering focus on sustainable growth, this book is your ultimate ticket to exceptional achievements. Ignite your sales prowess and emerge as the undisputed SaaS sales champion. Success awaits!

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software industry-years spent in training, adoption, and customer experience, the building blocks for customer success. Now he's sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you'll read detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective-this book provides both, and more.

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

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