Inhaltsangabe: Inhaltsverzeichnis:Table of Contents: I.Table of Contents II.Table of Figures III.Abbreviations IV.Executive Summary IV.Preface 1.Introduction 2.Project Management Terms and Definitions 2.1What is a Project? 2.2What is Project Management? 2.3What is Project Success? 3.Project Management - An Overview 3.1Reasons for Project Management 3.2Project Organization 3.2.1The Project as Part of the Functional Organization 3.2.2Project Organization 3.2.3Matrix Organization 3.2.4Mixed Organizational Systems 3.3The Project Manager 3.4The Project Life Cycle 3.4.1Project Planning 3.4.2Project Execution 3.4.3Project Termination 3.5The Human Factor 3.6Benefits of Project Management 4.General Factors for Project Success 4.1Literature Research 4.2Guidelines for Selection 4.3Project Success Factors in the Literature 4.3.1Slevin and Pinto s Studies of Project Success 4.3.2Antonioni s Study of Project Success 4.3.3Factors from Various Authors and/or Industry- Specific Studies 4.3.4Lessons from Project Failure 4.4Success Factor Overview 5.Multinational Management of R&D Projects 5.1Special Features of Development Project Management 5.1.1Project Evaluation and Selection 5.1.2Multi-Project Environment 5.1.3Generations of R&D Management 5.1.4Phase Management of R&D Projects 5.1.5Managing Interfaces 5.1.6The Importance of Time-to-Market 5.1.7Additional Factors for R&D Project Success 5.2Cultural Influences on Project Management 5.2.1Why Culture Matters? 5.2.2Selected Aspects of Japanese Business Culture 5.3Company X in Japan 5.3.1New Business Development Group (NBDG) 5.3.2Project Management 5.3.3Project Portfolio 5.4Company Y in Germany 5.4.1New Product Development of Division A in Germany 5.4.2Project Management 6.Measurement of Development Project Success Factors 6.1Methodology and Execution 6.1.1Methods of Measurement 6.1.2Considerations on Research Implementation 6.1.3Creating the Questionnaire 6.1.4Rules by Work Committes and Data Protection Representatives 6.1.5Execution of the Survey 6.2Analysis 6.2.1Questionnaire Coding 6.2.2Testpersons 6.3Results 6.3.1Self-Assessment of Dimensions for Project Success 6.3.2Satisfaction with Resource Allocation 6.3.3Special Aspects of Project Implementation 6.3.4R&D-Marketing Interface Management 6.3.5Self-Assessment of Development Project Processes 6.3.6Open Questions and Comments 6.3.7Success Factors in Japanese Development Project [...]

What Makes this Book Unique? No crystal ball is required to safely predict, that in the future – even more than in the past – mastered innovativeness will be a primary criterion distinguishing s- cessful from unsuccessful companies. At the latest since Michael Porter’s study on the competitiveness of nations, the same criterion holds even for the evaluation of entire countries and national economies. Despite the innumerable number of p- lications and recommendations on innovation, competitive innovativeness is still a rare competency. The latest publication of UNICE – the European Industry - ganization representing 20 million large, midsize and small companies – speaks a clear language: Europe qualifies to roughly 60% (70%) of the innovation strength of the US (Japan). The record unemployment in many EU countries does not c- tradict this message. A main reason may be given by the fact that becoming an innovative organi- tion means increased openness towards the new and more tolerance towards risks and failures, both challenging the inherently difficult management art of cultural change. Further, lacking innovativeness is often related to legal and fiscal barriers which rather hinder than foster innovative activities. Yet another reason to explain Europe’s notorious innovation gap refers to insufficient financial R&D resources on the company as well as on the national level. As a result, for example, hi- ranking decisions on the level of the European Commission are taken to increase R&D expenditures in the European Union from roughly 2% to 3% of GNP.

Japanese family businesses are among the oldest in the world and many of them prove a history record of 200 years and more. Research on several case studies of century old firms (‘shinise’) in Japan reveal three factors as secrets of their longevity: (1) the Japanese family system (‘ie’) favours the eldest son for succession; (2) the option for adopting a capable successor; (3) the inclusion of the relationships with employees, customers, and members of the local community into the strategic decision making. The analysis deals with the succession process in Japan compared to the WIFU Model of Succession in German family firms, and rounds off with perspectives on how to deal with the challenges the Japanese family businesses face regarding the recent changes in the Japanese society.

Addresses the human aspects that companies must face when implementing new manufacturing technology. This book includes 67 recommended actions and understandings that can help implement successful change.

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

Japan's deepest recession since the Second World War has come to an end in 2000. Yet, the task of reforming Japan is far from completed. The current political drift has brought deregulation to a premature end putting the still vulnerable recovery at risk. What structural changes have already taken place? What important reforms have to be undertaken in the future? The contributions of the book shed light on the transitional path of the Japanese system amid rapid globalization. Can Japan Globalize? covers a broad range of areas from macro- and micro-economic structures to political and social relations.