The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business. Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

You’ve made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.

Presents advice on ways to inspire confidence in management and achieve lasting success in an organization.

When How to Succeed in Business Without a Penis was released, it became an instant best-seller for a huge reason: it revealed insightful differing business styles men and women practice-and actionable techniques each can learn from the other. Sun Tzu in The Art of War says: " in the wise leader's plans, considerations of advantage and of disadvantage will be blended together." Salmansohn blends. First, she exposes ten male advantages (some to be learned, some to be spurned). Next, she reveals advantages and disadvantages of female attributes. And Salmansohn offers her actionable advice with her trademark irreverent humor-a humor which John Stewart has gone on record as appreciating, saying, "Salmansohn has the soul of a stand-up comic." Salmansohn also teaches how to find "Career Waldos" (hidden career goals) and keep them firm with exercises to develop "wills of steel," the most crucial muscles for climbing to the top of the corporate ladder. Since this best-selling release, Salmansohn has penned over 20 more books including How to be Happy, Dammit, and Ballsy. Visit her at www.notsalmon.com

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Praise for Everything I Know About Business I Learned from My Mama "Not your typical success book by any means. It's laugh-out-loud funny, full of great stories and outstanding business ideas, and has real heart. This is one I would spend my money on!" --Larry Winget, New York Times bestselling author of It's Called Work for a Reason! and star of the A&E hit reality series Big Spender "Every now and then I find a book that is so inspiring I immediately start making a list of all the people I know who must have a copy. Everything I Know About Business I Learned from My Mama is one of those books." --Dan Miller, author of 48 Days to the Work You Love "This book is a great combination: both entertaining and educational. You'll get some terrific ideas and insights and have so much fun in the process, you might not even realize you're learning. I recommend it." --Mark Sanborn, author of The Fred Factor "This is one of those rare books that works on every level. Knox is an absolute pleasure to read, his stories are joyfully engaging, and there's a business lesson on every page. I enthusiastically recommend that you get this book immediately. Like me, you won't put it down until you've reached the last page. Hey, Tim, write another one soon!" --Joe Calloway, author of Work Like You're Showing Off! "Think of this book as Jeff Foxworthy meets Donald Trump. You get all of The Donald's wisdom dished up in some of the most hilarious business adventures ever described. Only Tim would learn a major business lesson from having his daddy try to electrocute him. If it ain't fun, don't do it. By that advice, you should read this book. It's an entrepreneur's gold mine nestled in a silly foam container." --Jerry Newman, author of My Secret Life on the McJob