The Second World War was waged across many fronts, economic, political and cultural as well as military. As might be expected in a conflict fuelled by ideology, the war of words and ideas played a central role in the larger conflict. As this book shows, propaganda - be it aimed at a sympathetic audience in enemy controlled lands, or the hostile population itself - was regarded by all sides as a fundamental part of the war effort, and one that received increasing, and increasingly sophisticated, attention. Focussing on the British propaganda effort directed towards the Balkans, the book begins with an introductory chapter on British wartime propaganda from both its home base and British-controlled Middle East. This is followed by two thematically broad chapters, one on British policy to the region, the other on evidence of a regional approach - and common themes - of British propaganda to the Balkans from the outbreak of the war to the German withdrawal. The remaining chapters provide a series of case-studies relating to British propaganda efforts directed towards the five pre-1939 states (except Turkey). These reveal much about Britain's overall approach to propaganda, as well as showing how the British tailored their efforts in response to supposed national characteristics of these countries. By uncovering not only the organisational tangle, the techniques and evolving aims of British wartime propaganda, but also its relation to military strategy and diplomacy, the set of beliefs about the region and its peoples, moral issues and planning for the post-war period the book provides a fascinating insight into the multiple meanings of propaganda and its effectiveness in specific wartime situations.

"Largely inspired by the work of the American social psychologist Dr. Claude Steiner and the theory of transactional analysis, this book explores alternatives to power, and how we can use these to work and manage more effectively, with integrity and joy. Within this book, the authors examine and expand on Steiner's idiosyncratic views on the role of 'power' in our lives and work, which led to a new view of the relationship between management and power. Steiner suggested seven alternative ways to be influential, without the use of power, which include: Grounding, passion, control, empathy/love, communication, knowledge, and transcendence. This book explores and describes these seven alternative sources of power in more detail, and how they can be used to produce change and increase the personal power of all, rather than playing power games. This will be a valuable resource for managers and leaders in all types of organisations, as well as coaches, clinicians and anyone who is interested in forms of influence other than the use of (autocratic) power"--