Examines the ways in which personal appearance can affect interactions with others on a subconscious level, providing an explanation for sexual attraction and for the hidden motivations behind many human actions and prejudices.

The New York Times bestseller that explores the primitive world of human programming as it pertains to beauty, culture, and evolution. Beauty is raw, powerful, and often dangerous, but when refined, harnessed, and mastered, it can be incredibly influential. Just as there is a good reason why all humans find sugar to be sweet and a growling beast intimidating, there is an evolutionary logic to why our appearances allow us to communicate and manipulate each other at a subconscious level. Who you choose to mate, befriend, or work with often pivots on a few critical yet subliminal decisions made within a fraction of a second. The human brain has been evolving over 3.5 million years, and our thoughts, behaviors, and actions are rooted in a system that is evolutionary, adaptive, and unencumbered by political, social, or religious constraints. Evolution only cares about one thing: survival of our genes. Subliminally Exposed will reveal the how and why behind your actions and empower you to decode and translate others’ subconscious behaviors. Whether it is for political, employment, or relationship purposes, the knowledge and tools gained from the words in this book can be used for betterment or deceit. It is your choice. Regardless, be forewarned. The information you are about to read will affect every one of your relationships for better or worse in one way or another.

Nonconscious Social Information Processing presents a research program concerned with the processing of social information. It cannot be considered a typical social psychological research program, however, because it is not aimed at explaining any specific social psychological phenomena, nor are the cognitive processes studied specific to the processing of social information. The program explores complex or ""high level"" processing of information that is not mediated by conscious awareness, and social cognition seems to be an appropriate area in which to investigate this kind of processing. The research program began with observations which suggest that nonconscious acquisition and processing of information play a major role in human development and adjustment. The first two chapters discuss these observations and present preliminary theoretical assumptions. The subsequent chapters contain reports of 34 experiments on nonconscious information processing. The book is addressed not only to personality and social psychologists, but also to cognitive psychologists concerned with information processing in general. The former may find this research relevant because most of the experiments describe some mechanisms of acquisition and utilization of social information—problems they are working on themselves. The latter may want to ignore the specific stimulus material (i.e., social information) employed in most of the experiments and focus on the general nature of the cognitive mechanisms studied.

This book seeks to combine the study of human social cognition - the way we think, decide, plan and analyze social situations - with an evolutionary framework that considers these activities in light of evolutionary adaptations for solving problems of survival faced by our ancestors over thousands of generations. The chapters report recent research and theories illustrating how evolutionary principles can shed new light on the subtle and often subconscious ways that cognitive mechanisms guide peoples’ thoughts, memories, judgments, attitudes and behaviors in social life. The contributors to this volume, who are leading researchers in their fields, seek answers to such intriguing questions as: how can evolutionary principles help to explain human beliefs, attitudes, judgments, prejudice, and group preferences? Are there benefits to behaving unpredictably? Why are prototypical faces more attractive than atypical ones? How do men and women think about, and select potential mates? What are the adaptive functions of negative affect? What are the evolutionary influences on the way people think about and respond to social exclusion and ostracism? Evolution and the Social Mind offers a highly integrated and representative coverage of this emerging field, and is suitable as a textbook in advanced courses dealing with social cognition and evolutionary psychology.

This collection of 20 original chapters by leading researchers examines the cognitive unconscious from social, cognitive, and neuroscientific viewpoints, presenting some of the most important developments at the heart of the new picture of the unconscious.

The 21st century has brought with it unparalleled levels of diversity in the classroom and the workforce. It is now common to see in elementary school, high school, and university classrooms, not to mention boardrooms and factory floors, a mixture of ethnicities, races, genders, and religious affiliations. But these changes in academic and economic opportunities have not directly translated into an elimination of group disparities in academic performance, career opportunities, and levels of advancement. Standard explanations for these disparities, which are vehemently debated in the scientific community and popular press, range from the view that women and minorities are genetically endowed with inferior abilities to the view that members of these demographic groups are products of environments that frustrate the development of the skills needed for success. Although these explanations differ along a continuum of nature vs. nurture, they share in common a presumption that a large chunk of our population lacks the potential to achieve academic and career success.In contrast to intractable factors like biology or upbringing, the research summarized in this book suggests that factors in one's immediate situation play a critical yet underappreciated role in temporarily suppressing the intellectual performance of women and minorities, creating an illusion of group differences in ability. Research conducted over the course of the last fifteen years suggests the mere existence of cultural stereotypes that assert the intellectual inferiority of these groups creates a threatening intellectual environment for stigmatized individuals - a climate where anything they say or do is interpreted through the lens of low expectations. This stereotype threat can ultimately interfere with intellectual functioning and academic engagement, setting the stage for later differences in educational attainment, career choice, and job advancement.

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.