NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world. “Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles Times Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events—along the way, changing our view of ourselves and the world around us.

Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.

Xpiritual is a book on a pagan controversy of our days. Disguised as the craze for spiritual secrets what we see today is the revival of an age-old polemic: living with the hidden versus the need to seize what is hidden. Surreptitious as the glance of Lots wife, the search for secrets is the denial of the hidden and the emotional territory of the subliminal and privilege. Equating sacred and [the search for] secrets as antonyms, Rabbi Bonder exposes forms of fetishism and idolatry in the mind-set of consumerism and individualism. This neo-spirituality is portrayed as pornographic in essence given it is based on the abuse of image and self-absortion. Paganism is the attitude of affirming self-value by means of anthropocentric strategies that always rely either on rationalism or the esoteric. The former is manifest by indulging in self-justification and self-validation and the latter on subliminal ego messages infiltrated in the realm of the sacred. Xpiritual is the presentation of simple and age-old wisdom with a renewed inspiration for the spiritual quest of our time.

Explains the ways in which the media uses sex and violence to manipulate human behavior, citing specific examples from Playboy, Vogue, and Cosmopolitan magazines

This life-changing how-to guide demystifies self-hypnosis and subliminal technology to demonstrate how they are effective tools for your self-improvement journey Everybody has some character trait he or she would like to change, and there are many techniques available to facilitate these changes. Unfortunately, many of them are either impractical or expensive—or both! Most people are somewhat familiar with hypnosis and subliminal technology but are reluctant to use them as serious self-help tools. In large part this is due to the fact that they’ve been mired in mystique, urban legend, and disinformation. The truth is that both self-hypnosis and subliminal communication are backed by extensive research that demonstrates their efficacy. More important, once learned, they can be customized for any situation and used almost anytime and anywhere. Join Eldon Taylor on your own self-improvement exploration using the tools in this book and on the accompanying audio download. Experience hypnosis and subliminal patterning for yourself!

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.