This volume presents an interactional perspective on linguistic variability that takes into account the construction of social identities through the formation of social communicative styles. It shows that style is a useful category in bridging the gap between single parameter variation and social identity. Social positioning, i.e., finding one's place in society, is one of its motivating forces. Various aspects of the expression of stylistic features are focused on, from language choice and linguistic variation in a narrow sense to practices of social categorization, pragmatics patterns, preferences for specific communicative genres, rhetorical practices including prosodic features, and aesthetic choices and preferences for specific forms of taste (looks, clothes, music, etc.). These various features of expression are connected to multimodal stylistic indices through talk; thus, styles emerge from discourse. Styles are adapted to changing contexts, and develop in the course of social processes. The analytical perspective chosen proposes an alternative to current approaches to variability under the influence of the so-called variationist paradigm.

It has long been said that clothes make the man (or woman), but is it still true today? If so, how has the information clothes convey changed over the years? Using a wide range of historical and contemporary materials, Diana Crane demonstrates how the social significance of clothing has been transformed. Crane compares nineteenth-century societies—France and the United States—where social class was the most salient aspect of social identity signified in clothing with late twentieth-century America, where lifestyle, gender, sexual orientation, age, and ethnicity are more meaningful to individuals in constructing their wardrobes. Today, clothes worn at work signify social class, but leisure clothes convey meanings ranging from trite to political. In today's multicode societies, clothes inhibit as well as facilitate communication between highly fragmented social groups. Crane extends her comparison by showing how nineteenth-century French designers created fashions that suited lifestyles of Paris elites but that were also widely adopted outside France. By contrast, today's designers operate in a global marketplace, shaped by television, film, and popular music. No longer confined to elites, trendsetters are drawn from many social groups, and most trends have short trajectories. To assess the impact of fashion on women, Crane uses voices of college-aged and middle-aged women who took part in focus groups. These discussions yield fascinating information about women's perceptions of female identity and sexuality in the fashion industry. An absorbing work, Fashion and Its Social Agendas stands out as a critical study of gender, fashion, and consumer culture. "Why do people dress the way they do? How does clothing contribute to a person's identity as a man or woman, as a white-collar professional or blue-collar worker, as a preppie, yuppie, or nerd? How is it that dress no longer denotes social class so much as lifestyle? . . . Intelligent and informative, [this] book proposes thoughtful answers to some of these questions."-Library Journal

A look at the various cognitive, social, and linguistic aspects of how social identities are constructed, forgrounded and redefined in interaction. Concepts and methodologies are taken from studies in language variation and change, multilingualism, conversation analysis, genre analysis, sociolinguistics, critical discourse analysis, as well as translation studies and applied linguistics.

Drawing on the perspective of language socialization and a theory of indexicality, this book examines dinnertime talk in a homestay context and explores ways in which learners of Japanese as a foreign language and their Japanese host families socialize their identities through speech style.

Throughout Western society there are now strong pressures for social and racial integration but, in spite of these, recent experience has shown that greater intergroup contact can actually reinforce social distinctions and ethnic stereotypes. The studies collected here examine, from a broad sociological perspective, the sorts of face-to-face verbal exchange that are characteristic of industrial societies, and the volume as a whole pointedly demonstrates the role played by communicative phenomena in establishing and reinforcing social identity. The method of analysis that has been adopted enables the authors to reveal and examine a centrally important but hitherto little discussed conversational mechanism: the subconscious processes of inference that result from situational factors, social presuppositions and discourse conventions. The theory of conversation and the method of analysis that inform the author's approach are discussed in the first two chapters, and the case studies themselves examine interviews, counselling sessions and similar formal exchanges involving contacts between a wide range of different speakers: South Asians, West Indians and native English speakers in Britain; English natives and Chinese in South-East Asia; Afro-Americans, Asians and native English speakers in the United States; and English and French speakers in Canada. The volume will be of importance to linguists, anthropologists, psychologists, and others with a professional interest in communication, and its findings will have far-reaching applications in industrial and community relations and in educational practice.

Style refers to ways of speaking - how speakers use the resource of language variation to make meaning in social encounters. This 2007 book develops a coherent theoretical approach to style in sociolinguistics, illustrated with copious examples. It explains how speakers project different social identities and create different social relationships through their style choices, and how speech-style and social context inter-relate. Style therefore refers to the wide range of strategic actions and performances that speakers engage in, to construct themselves and their social lives. Coupland draws on and integrates a wide variety of contemporary sociolinguistic research as well as his own extensive research in this field. The emphasis is on how social meanings are made locally, in specific relationships, genres, groups and cultures, and on studying language variation as part of the analysis of spoken discourse.

Fashion has become a fertile field of study for academics across disciplines, now that the rules, once tightly fixed, have been deconstructed. This volume brings together academics from various disciplines - philosophy, sociology, medicine, anthropology, psychology and psychiatry - to examine fashion's complex relationship with post-industrial societies. Herein the authors address, from the standpoint of their respective disciplines, what crucial functions fashion fulfils in the modern world, especially as it relates to the construction and deconstruction of the self. This volume is the result of a conference held by the Social Trends Institute at which the authors presented original papers. The Social Trends Institute is a non-profit research centre that offers institutional and financial support to academics in all fields who research and explore emerging social trends and their effects on human communities. The Institute focuses its research on four main subject areas: family, bioethics, culture and lifestyles, and corporate governance.