Marketing Research
Title | Marketing Research PDF eBook |
Author | Alvin C. Burns |
Publisher | |
Pages | 680 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9780131494169 |
Economics in One Lesson
Title | Economics in One Lesson PDF eBook |
Author | Henry Hazlitt |
Publisher | Crown Currency |
Pages | 220 |
Release | 2010-08-11 |
Genre | Business & Economics |
ISBN | 0307760626 |
With over a million copies sold, Economics in One Lesson is an essential guide to the basics of economic theory. A fundamental influence on modern libertarianism, Hazlitt defends capitalism and the free market from economic myths that persist to this day. Considered among the leading economic thinkers of the “Austrian School,” which includes Carl Menger, Ludwig von Mises, Friedrich (F.A.) Hayek, and others, Henry Hazlitt (1894-1993), was a libertarian philosopher, an economist, and a journalist. He was the founding vice-president of the Foundation for Economic Education and an early editor of The Freeman magazine, an influential libertarian publication. Hazlitt wrote Economics in One Lesson, his seminal work, in 1946. Concise and instructive, it is also deceptively prescient and far-reaching in its efforts to dissemble economic fallacies that are so prevalent they have almost become a new orthodoxy. Economic commentators across the political spectrum have credited Hazlitt with foreseeing the collapse of the global economy which occurred more than 50 years after the initial publication of Economics in One Lesson. Hazlitt’s focus on non-governmental solutions, strong — and strongly reasoned — anti-deficit position, and general emphasis on free markets, economic liberty of individuals, and the dangers of government intervention make Economics in One Lesson every bit as relevant and valuable today as it has been since publication.
Life Science Testpack Answer Key 3rd Edition
Title | Life Science Testpack Answer Key 3rd Edition PDF eBook |
Author | BJU Press |
Publisher | |
Pages | |
Release | 2007-03-07 |
Genre | |
ISBN | 9781591664789 |
Marketing Research, Global Edition
Title | Marketing Research, Global Edition PDF eBook |
Author | Alvin C. Burns |
Publisher | |
Pages | 528 |
Release | 2019-09-06 |
Genre | Marketing research |
ISBN | 9781292318042 |
For courses in global marketing. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
Principles of Marketing
Title | Principles of Marketing PDF eBook |
Author | John F. Tanner, Jr. |
Publisher | Ingram |
Pages | |
Release | |
Genre | |
ISBN | 9781936126293 |
Marketing Research Essentials
Title | Marketing Research Essentials PDF eBook |
Author | Carl McDaniel (Jr.) |
Publisher | |
Pages | 424 |
Release | 2016 |
Genre | Marketing research |
ISBN | 9781119042938 |
Essentials of Services Marketing
Title | Essentials of Services Marketing PDF eBook |
Author | Jochen Wirtz |
Publisher | Pearson Higher Ed |
Pages | 705 |
Release | 2018-09-26 |
Genre | Business & Economics |
ISBN | 1292090065 |
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Essentials of Services Marketing, 3rd Edition, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.