The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

THE HIDDEN MIND IS THE GREAT BOOK ABOUT THE MIND By reading this book, you will be able to answer the following questions: ✓ What is the mind? ✓ What is the purpose of the mind? ✓ What does the mind do? ✓ How does the mind work? ✓ What are the risks of the mind? ✓ What can we achieve with the mind? ✓ What are the parts of the mind? ✓ How does each of the parts of the mind work? ✓ How do thoughts work? ✓ What are the types of thoughts that exist? ✓ How is the mind trained? ✓ How do you evaluate the mind? ✓ How do we make the mind become our best tool? When a person has an educated and well-trained mind, he can achieve almost anything he sets his mind into. The mind is the steering wheel of our vehicle, it is the boss of our factory, it is the tool that our soul uses to drive our body. By educating and training our mind, we can control in extraordinary ways: ✓ Our thoughts ✓ Our emotions ✓ Our words ✓ Our actions ✓ Our behavior ✓ Our work ✓ Our life And who takes control of his life, he can achieve a very good life. By working our mind, we will see how we improve: ✓ Our relationship as a couple ✓ Our relationship with our children ✓ Our relationship with our parents ✓ Our relationship with our brothers ✓ Our relationship with our friends ✓ Our relationship with our partners ✓ Our relationship with our bosses ✓ Our relationship with our co-workers ✓ Our relationship with our employees ✓ Our relationship with our neighbors ✓ Our relationship with the world By understanding what the mind is, how it works and training it well, we can build a wonderful life and be an agent of positive change for the world. In the words of the author, Leandro Taub, "The mind is the fundamental tool that shapes matter. Our will carried out through thought, word and deed is the direct result of mental power. If we educate the mind, it will be our great ally. If we don't educate the mind, it will be our great enemy. With an educated mind we can choose objectives, directions and organize our present to advance in our search. With an uneducated mind, we dedicate ourselves to digging, suspecting, limiting ourselves, generating stress and suffering. It is possible to live with an educated mind. It does not depend on external factors, but on the work in the knowledge of ourselves."

New York Times bestselling author Dr. Daniel Amen equips you with powerful weapons to battle the inner dragons that are breathing fire on your brain, driving unhealthy behaviors, and robbing you of joy and contentment. Your brain is always listening and responding to these hidden influences and unless you recognize and deal with them, they can steal your happiness, spoil your relationships, and sabotage your health. This book will teach you to tame the: Dragons from the Past that ignite your most painful emotions; Negative Thought Dragons that attack you, fueling anxiety and depression; They and Them Dragons, people in your life whose own dragons do battle with yours; Bad Habit Dragons that increase the chances you’ll be overweight, overwhelmed, and an underachiever; Addicted Dragons that make you lose control of your health, wealth, and relationships; and Scheming Dragons, advertisers and social media sites that steal your attention. Dr. Daniel Amen shows you how to recognize harmful dragons and gives you the weapons to vanquish them. With these practical tools, you can stop feeling sad, mad, nervous, or out of control and start being happier, calmer, and more in control of your own destiny.

Praise for Idea Mapping "Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it." --Chris Brown, Executive Vice President, DTE Energy Resources "I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth." --Stephen C. Lundin, coauthor, FISH! "This is a book that everyone should read. It's an interactive, thought-provoking book about the brain and learning that will expand your mind. Nast, an accomplished and well-respected instructor, has guided me into a new realm of learning experiences and possibilities. I'm sure you will feel the same upon reading her insightful work." --Simon Tai, CEO, Buzan Centre Taiwan and S&J Media Intergration Co. Ltd., Host of News Discovery on NEWS 98 Taiwan "Nast shows you a revolutionary method to capture your thinking processes. Don't underestimate the simplicity of idea mapping because therein lies its genius." --Scott Hagwood, four-time USA Memory Champion, author, Memory Power "The ability to visually capture and organize thoughts and ideas has enabled millions of people around the world to do their work with greater creativity and productivity, run their businesses more strategically, and manage complex projects more efficiently--even map out a sales process or new product roll-out. Nast's very practical, readable book will get you quickly up to speed on one of the simplest but most powerful ways to organize your ideas, your work, and yourself." --Mike Jetter, cofounder and CTO, Mindjet Corporation, coauthor, The Cancer Code "The principles Nast writes about in Idea Mapping have become a staple for me over the past fourteen years. I was turned onto the concept of idea mapping in 1992 and have been a student and practitioner ever since. This has absolutely transformed the way I learn, design learning, and prepare for public speaking. I have never been more confident in my recall, knowing the content is nicely tucked away in my brain as it was designed to be. Get ready for a life-changing experience for yourself and those you influence." --Will Flora, Senior Manager, Chick-Fil-A University, Atlanta, GA