Woodstock launched this project on lobbying in 1998 for three reasons. First, lobbying has grown exponentially during the past twenty years to exercise enormous influence on American politics. It has almost become a new profession in that time, and therefore deserves a new review and evaluation. Second, lobbying has simultaneously fallen under suspicion and engendered critical resentment in some quarters. Its critics would say it supports "special" (i.e. narrow and well-funded) interests and is oblivious to the general well-being of our democratic life and process. Third, reputable lobbyists have called, therefore, for a clarification of standards and principles for use within their own ranks and as an explanation to the general public of the goals, objectives, and methods of lobbying to forestall misunderstanding and misjudgment. This clarification would provide the lobbying profession with a normative statement parallel to the codes of conduct and ethical practice of the American Medical Association and the American Bar Association.

Lobbyists and others who seek to participate in public policy activities through the formation of coalitions and associations whose members may not be identifiable, and the use of grassroots campaigns that attempt to mobilize citizens to advance the message of a lobbyist's client have raised concerns. Some lobbying activities have also been linked to campaign finance practices, congressional procedures regarding the acceptance of gifts from lobbyists, and the inclusion of earmarks advocated by lobbyists in appropriations legislation. Legislative proposals related to lobbying focus on six broad areas, including (1) enhanced requirements for electronic filing of lobbying reports and semiannual reports required under LDA; (2) redefinition of the term "client" under the stature; (3) more detailed disclosure by lobbyists of which groups and entities are funding coalitions and associations they represent; (4) more detailed disclosure by lobbyists of the individuals in Congress and the executive branch they contact; (5) congressional rules regarding the interactions of members and staff with lobbyists; (6) the Federal Election Campaing Act of 1971, as amended, as it relates to lobbying activities.

Gelak offers a comprehensive guide for lobbyists and Washington advocates that reveals top strategies for winning as an effective lobbyist or advocate, practical resources and methods for maintaining compliance, and extensive lists of resources.